Are You Being as Steady as aLighthouse?

by Julia D. Stege, MFA
The Magical Marketer

The lighthouse is a romantic symbol for many people. I personally have always loved lighthouses for their beauty, and because I love the sea shore.

Lighthouses stand proudly on the rocky shores of our coasts, beaming their strong lights out to the sea. They represent safe harbor to the boats returning to shore who rely on this steady light to direct them to safe harbor. Year in and year out the lighthouse stands serving the ships with their light. A ship could set sail for far away lands and be confident of finding the lighthouse still there when they return, guiding them safely home.

Imagine for a minute, a lighthouse that has grown impatient waiting for boats to come to its shore, and, sprouting arms and legs, it begins running up and down the beach, waving its arms, doing its best to catch the attention of all the boats. What would happen then to the boats relying on the consistent, steady light of that lighthouse? They would crash upon the rocks! And other boats would still ignore the light of that frantic lighthouse.

So ask yourself as a conscious entrepreneur, are you being the lighthouse standing securely on the shore attracting the ships (customers) to you with your strong, consistent light, or are you running up and down the beach frantically looking for ships (customers) to notice you?

As conscious entrepreneurs our light is our passion, our authentic mission, and our unique gifts. Standing like the steady lighthouse means consistently sharing our light with others in places where our perfect customers can find us (like Facebook, our Blogs and Websites, Twitter, and other social media, as well as local networking events and activities.) When we show up on a regular basis and beam, our perfect customers can find us when we are ready and we can guide them safely home.


This story has been revised from it's original publication in the book "Attracting Perfect Customers: The Power of Strategic Synchronicity" by Stacy Hall and Jan Brogniez