Sunday, January 23, 2011

Marketing: for Love, or Money?

by Julia D. Stege, MFA

When you think about marketing, if you're like most people, money will dominate your view. It's understandable. Marketing costs money, marketing gets you to spend money, and hopefully marketing will help you earn money. 

But have you noticed that when you're too focused on the money, it's harder to attract perfect customers? There's an air of desperation about you perhaps, or just a tinge of something cheesy or inauthentic.

Most success coaches, especially those with a spiritual perspective, say that if you're too focused on the money, you're less likely to experience true fulfillment. Marsha Sinetar wrote, "Do what you love and the money will follow," and Joseph Campbell famously said, "Follow your bliss, and doors will open." 

If only we would all remember these words when we are marketing! Even those of us with a business that is an expression of our purpose often see marketing as a necessary evil and do it exclusively when we need more money. 

But what if we thought of marketing as a way to share our passion with the world?  And what if we marketed when we were excited about our passion and our offerings and the myriad ways we can help people? 

Can you imagine the people you would be attracting
if you marketed for Love?

This is my piece of advice for the week: Market for Love. Share what you love most about your business, even if it's not the part of your business that brings you the most money.  Write a blog post about your life purpose and don't worry about producing an immediate result. Focus on how you can serve others from the heart and write something inspiring to them.

Here is the entire Campbell quote. Remember this as you are sharing your purpose with the world.

"Follow your bliss. If you do follow your bliss, you put yourself on a kind of track
that has been there all the while waiting for you, and the life you ought to be living
is the one you are living. When you can see that, you begin to meet people who are in the field of your bliss, and they open the doors to you. I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be. If you follow your bliss, doors will open for you that wouldn't have opened for anyone else." Joseph Campbell

Julia Stege is called The Magical Marketer because she helps conscious entrepreneurs to attract their most perfect customers with a unique combination of intuitive branding, wildly attractive websites, law of attraction principles and social networking strategies. Download Julia's free Attraction report and instructional videos at http:://

Wednesday, January 5, 2011

Time for a New Attraction Plan

by Julia D. Stege, MFA

It' the new year and everyone is talking about clarifying what you want in your business and in your life. Most coaches will encourage you to make a list of your goals for the year at this time.

To create a client attraction breakthrough, instead of just a list of goals, I like to create a new Strategic Attraction PlanTM. My plan focuses on the most important relationship to my business (in my case, customers) and includes all the qualities of my perfect customers, my purpose and theirs, and what I want including goals, boundaries, and ways of being. It is by far the most powerful tool I have found for getting what I want quickly.

To create your attraction plan, you will write the answers to four questions. I suggest creating a new page for each question and allowing space to revise and add to your plan every day this month. Keep a diary of what you have attracted (Signs of Land) and review the effectiveness of this activity at the end of the month. If you notice great results, I recommend creating a new plan every month and revising it daily.

Here are the four questions and the explanation for how to answer them.

1) What are the qualities, characteristics and attributes of my perfect customers? This is a long list of what I like about my perfect customers, what they're like, their personalities, how they treat me, the resources they have, how they find me, what is important to them, how they act, and so on. I can think of folks I've loved to work with in the past and what I liked about them, or I can think of client situations gone awry and what I would prefer. What kinds of people have you always wanted to work with? Describe them here.

2) What makes me and my perfect customers tick? Another way to put this is, "what is my true life purpose?" When you clarify this and begin sharing it with others you will realize that your perfect customers have a mission that is quite aligned with yours if not exactly the same. It is our soul fire that is the source of our attracting power. When our perfect customers get what makes us tick, they recognize us and choose us.

3) What do I want my perfect customers to expect from me? If you have ever felt at the mercy of other people's expectations, this is your chance to be proactive and determine what you want others to expect from you. Write down the offerings you want to deliver, how you want to be perceived, what you want to acheive, and what you want your days to look like.

4) Who do I get to be to attract what I want? For each item under number 3 that you have not yet 100% attracted, write it down here again. Then ask yourself, "who would I have to be to attract this?" What word or phrase describes the way you would be if you attracted this? Write it down next to the item you want to attract. Now go forth and be that quality and watch as what you desire is drawn to you.

Signs of Land

It is important to take note of what we are attracting on a regular basis. When a sailor approaches land from sea, there are signs of land long before actual land is sighted, like certain weather patterns, or particular birds, sea mammals, and plant life. Similarly when we set course for what we desire in life and business, there are signs along the way that what we asked for is coming. Perhaps you asked for clients who are fun and someone calls from a game company, or you have asked for a more spiritual experience of business and you attract an inspiring teacher as a client. Taking note of these "signs of land" will help you to acknowledge your progress and flow toward the realization of your dreams.

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.