Tuesday, February 23, 2010

Authentic Marketing Essentials: How to Attract Perfect Customers Just by Being Yourself and Having Fun!

by Julia D. Stege, MFA
The Magical Marketer

Do you hate marketing? A lot of my customers tell me they hate marketing, and for good reason. My customers are thought leaders, healers, spiritual business owners, artists, and sensitive people who have a healthy distaste for anything competitive, hype-y or fake.

In this article I will debunk a few of the traditional marketing approaches my customers hate, and offer some alternatives to get you started.

Old Marketing Paradigm #1: You must put on a 'professional mask' in business and sqash your authentic self.

Business used to be boring. You had to dress in a suit and make polite talk, and most importantly, you had to hide who you really are in case people were turned off by your unique personality. Those using this approach have lost sight of what makes them most compelling in the world: their passion.

Positive Alternative: Recognize that you attract your perfect customers to you with your magnetic self.

The more authentic you are in your marketing, the more your perfect customers will recognize you in the market place. Express yourself and have some fun while you're at it. Your perfect customers will feel like they know, like and trust you and they will be drawn to you. Business relationships that begin with people sharing what's most important to them and are sprinkled with a bit of fun, will be more rewarding and last longer.

Old Marketing Paradigm #2: You must copy what others in your field are doing to compete for your share of customers.

In the old paradigm, business owners were instructed to study others in their field and copy their marketing techniques from a competitive standpoint. The idea is that there are a limited number of potential customers and you must steal your market share from your competitors. From the start this sets up an antagonistic attitude that runs counter to the offerings of Conscious Entrepreneurs whos aim is to uplift people. Also, using another's style or words will feel yucky and it will not distinguish you or compell others to work with you.

Positive Alternative: Share authentically from the heart.

You have a real passion for serving people and you really help them with their problems. Tap into why you love serving and how you serve others. Share about the results you have gotten for yourself and your peeps and share why that is important to you. Use your own Magical Keywords to allow your perfect peeps to recognize you. Show the real you and let your perfect customers choose you. Also, collaborate with others in your field or related fields. Open your heart to those who feel simpatico with you and see how you can serve people even more effectively as a team.

Old Marketing Paradigm #3: You must target a niche market and convince them to buy from you.

A lot of new marketers and old marketers alike will insist you need to select a target audience to market to. If you cannot choose a niche, you cannot even start marketing yourself. This causes many entrepreneurs to delay marketing at all, because they cannot decide upon a niche.

Postive Alternative: Determine the qualities of your perfect customers from experience and speak from the heart.

In the Attraction Plan, we are asked to Describe the qualities, characteristics and attributes of our perfect customers in detail to get a sense of who WE want to attract, who WE want to work with, who is a perfect match for us. Focusing on attracting from this standpoint does not require that you target an audience but rather magnetize those who are a perfect match for you.

So in a nutshell, here are the Authentic Marketing Essentials to remember:

  • Share yourself authentically in your marketing.
  • Toss away 'professional mask.'
  • Use Magical Keywords that resonate with you and your perfect peeps.
  • Attract perfect customers who are a perfect fit for you using Law of Attaction Principles.
  • Collaborate with others in your field, or in complimentary fields for mutual benefit.
  • Be yourself!
  • Have fun!

Friday, February 19, 2010

Are You a Shy Marketer?

by Julia D. Stege, MFA
The Magical Marketer

A lot of my peeps are really passionate about their heart-felt gifts and offerings, and yet they're shy about sharing those gifts in their marketing.

Maybe they don't want to come off as bragging, or like they are an ego maniac or something. Maybe they're just naturally shy when it comes to connecting with new people.

But mostly I think this shyness is a result of having been inundated with hype-y marketing messages our whole lives, and not wanting our heart-felt gifts to be muddied by something as crass as that.

I'm afraid that the pioneers of modern marketing were like snake-oil salesmen, pushing whatever they had to sell down the throats of the public with fear tactics, brainwashing, and lies.

As the marketing world grew, millions of dollars were pumped into campaigns designed to lure people away from their intuition so that they would buy things they don't really want or need.

Time has come when many of the more conscious variety of consumers, like the Cultural Creatives, are sick of hype-y marketing messages and do their best to ignore them. They certainly don't want to engage in that kind of marketing themselves.

The problem is that not many alternatives have been
successfully demonstrated, so many people wind up avoiding marketing as much as possible and miss the opportunity to attract plenty of their most perfect customers.

This is why I've been focused on creating a new paradigm for marketing that is authentic, comes from the heart, and attracts rather than attacks perfect customers. There's no need to brainwash anyone because your perfect customers are seeking you now.

Like Charlie Rose, the famous talk-show host, said in a recent interview, "If you can get someone to share their passion, that's the most interesting thing in the world."

Your passion is what the world is waiting for.

The question you want to answer is how can you share yourself so often, so deeply and so authentically, that your perfect customers can easily find you and easily recognize you as the one they've been seeking?

I realize that sharing yourself authentically can be a vulnerable thing to do, and it requires a bit of bravery. But when you do it, you will find the positive responses you get from your perfect peeps will be all the richer for your willingness to be real with them.

I have a variety of programs and services designed to support you to share your passion with the world in a way that promotes everything you are up to and attracts your perfect clients, business partners, and colleagues.

What makes me tick is being a Magical Creatrix crafting inspired communications that uplift and empower millions of people to transform the world. Let me know if I can help you get your heart-felt message out to those who are seeking you now.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com