Sunday, June 5, 2011

4 Steps to Creating a Wildly Attractive Free Offer

by Julia D. Stege, MFA

I’ve been studying many Internet marketing gurus over the years,  and bar none they all say that including a lead capture system on your website is vital to successful online marketing.  Unfortunately, most reluctant marketers, ie spritual business owners, healers, and creatives, don’t have any kind of lead capture system, and those that do rely on the old fashioned, “join my newsletter list” forms that tend not to work any more.

Imagine a regular flow of folks who just LOVE your stuff and can’t wait to hear more from you. The way to attract folks like this is to tap deep within to your purpose and your offerings and develop an irresistible free offer to entice your perfect customers to engage with you. The key here is to make your offer totally authentic to the experience of you so your people will have a good sense of what it’s like to interact with you.  Here are my easy step s to do this.

Step 1: Consider Your Purpose and Gifts ~ The first thing you want to do is determine your purpose and create a mission statement for yourself (you can refine it for your website later if you want.) This will be simple and from the heart, your true raison d'ĂȘtre (reason for existence.)
For instance, mine is: “Discovering the beauty and magic in people and helping them share that with the world in ways that attract their perfect customers and transform the world.”
Relate this to your highest gift, your best offering. In my case, branding vision ie helping conscious entrepreneurs develop their authentic brand.  Notice how the thing you do best comes easiest to you and makes your heart sing while helping people in ways that are needed.

Step 2: Determine Your “First Steps”~ When a new person begins to work with you, what are the first steps you want them to take? Are there certain questions you ask them? Assessments you make? Things they must consider before getting started? These first steps can be the basis for your irresistible free offer, which will lead seamlessly into your fee-based offer. When they experience this first step, they gain benefit whether they work with you or not. And if they love the experience, they will naturally want to continue.

For instance, I always have my clients create their Attraction Plan first to determine their true heart’s desire. When folks do their Attraction Plans they can often begin attracting perfect customers in a couple of days. So this is the most beneficial and worth while first step I can offer folks to get to know me. It begins to solve their problem (needing to attract customers) while introducing them to the multitude of ways I can help them further.

Another approach to this works for authors. You can give away the first chapter or so of your book and then have an invitation for them to buy the book if they love those chapters.

Step 3: Create Your Free Offer ~ Now that you have the irresistible idea, it’s time to make the actual offer. This can be done in a number of ways. I often offer free webinars and teleclasses and record them as free offers. My Magical Marketing Toolkit is a report with two short videos. I will be changing this soon however to be the complete Class 1 of Branding from the Heart including video and audio replay of my live class and the handouts. While still introducing them to the Attraction Plan, this free offer leads my perfect customers seamlessly into my signature program.

Step 4: Promote Your Offer ~ You will need to put a lead-capture form on your website and create a sales page to promote it.  See mine at Then you will want to let folks know about it. Put a little promo in your email signature, so all your emails let folks know, passively, about your offer. Mine is

Julia Stege
What you seek is seeking you!

Get your free Magical Marketing
Toolkit and start attracting perfect
customers now. Claim it at

Also, regularly let your folks know about your free offer through social media like Facebook, Twitter, Linked In and YouTube.

Let me know if you have any questions about creating and promoting free offers. I would be happy to answer them in future articles. Also, for those who have been capturing leads successfully on your site, let us know what has worked for you and your free offer may be featured in an upcoming post in this blog.