Monday, August 18, 2008

Don't Bother with Internet Marketing

...Unless you want to attract perfect customers online.

You can probably tell I've been listening to those Marketing guys again, the big gun types who psych out their customers with reverse psychology. I know, I know, but I couldn't resist trying that one. But seriously, despite their often distasteful techniques, I always learn new things from these fellows, and I'm grateful they are so free with the latest internet marketing tips. I feel it is my role to glean the best from their strategies and translate them into a more authentic, softer marketing style that is palatable to my perfect customers.

The fact is, more and more consumers are going online for major purchases, including for vendors and service providers of all kinds. It is becoming more and more important to be online for our perfect customers to find us, and to be online in a big way, in more than one place. The more Internet pages we can create, the more easily folks can find us.

So the question becomes, which Internet properties are the best to use?

Thanks once again to my Marketing Shark buddies for answering that question for us.

Do You Squidoo?

Have You Created any
Hot Hubs?

Have You Tweeted a Perfect Twoosh on

Are you

If this sounds like a bunch of gibberish to you, you're not alone. But these are some of the Internet properties I use time and again to get to page one of Google and attract my perfect customers online. Chances are if you haven't heard of these sites yet, others in your industry haven't started using them in their internet marketing strategies either.

The time is ripe to get on board with these free sites and start sharing about what you have to offer (authentically, of course!)

But Silly Rabbit, Aren't Social Networks for Kids?

Some of you are thinking, "well, my kids use these sites, but I wouldn't know where to begin to use these for business." Others are thinking, "I use social networks and read blogs for fun, but how can I turn that into profit?"

The fact is that billions of dollars have been spent making the new social networks fun and easy enough for a child to use. As business people, we can use this to our advantage in our Internet marketing, even if we are "Web Challenged."

Because Google and other search engines tend to rank these sites well, linking to your main offering site or blog from these sites will help your search engine ranking dramatically.

See How it Works For Yourself in my Free Webinar

If you'd like to see first hand how I'm using these social networks to attract perfect customers online, come aboard my next Magical Internet Tour and see "How I Got to Page One of Google by Sharing Myself Authentically."

The Magical Internet Tour is coming to take you away on Friday, August 22 from 9 - 10 am pacific time.

To register, email with the subject "Register Me in Free Webinar 8_22_08" Learn the Steps in My 10 Week Webinar Intensive [more info]

Friday, August 8, 2008

Authentic Sharing Attracts Perfect Customers

Have you grown tired of the constant barrage of advertising messages bombarding you each day? The Union of Concerned Scientists estimates that the average American is exposed to about 3000 advertising messages a day costing corporations billions per year. In the old paradigm for marketing, businesses are instructed to target their audiences and inundate them until they are brainwashed into buying.

If you’re like me and thousands of conscious entrepreneurs, you’re looking for a new paradigm for marketing, one that is authentic, one that recognizes and honors our intuition and chosen life paths, one that attracts rather than targets perfect customers. I’m here to tell you that we can get the word out about our products and services without brainwashing anyone or producing hype. We can attract our perfect customers by sharing ourselves authentically.

What You Seek is Seeking You

The Law of Attraction states that those with a similar energy are attracted to each other. How we are being, as well as how we are marketing, determines whether or not our perfect customers will be drawn to us, and whether they will recognize us when they do find us! There are people out there who are seeking you, your products and services as well as your personality, your approach, your mission.

When I consciously realize my perfect customers are seeking me now, my marketing takes on a different color. I realize that when my perfect customers find me (or my website, my post cards, my fliers, etc) they will only know me as who they are seeking if I am authentic and come from the heart in my marketing. If I am engaging in competitive marketing strategies or hype of any kind, my most perfect customers will pass right by me. But when I share my true self in my marketing, my perfect customers breathe a sigh of relief. They call me and say, “I know you’re the one I want to work with.”

5 Easy Steps for Attracting Perfect Customers

If you want to attract your perfect customers, there are 5 easy steps you can take today to get started.

Step 1) First, you want to determine who your perfect customers are. Get out a piece of paper and write at the top “The qualities of my perfect customers are…” and start making a long laundry-type list. Everything you can think of that you like in people you work with/for goes there like personality traits, how they find you, their resources, what they say about you, etc.

Step 2) Write a short statement of what your true inner calling is. This is also the true inner calling of your perfect customers, which you will discover as you begin attracting them. When you are authentic to your true passion and joyfully sharing your soul's calling, then you are ready to attract your heart's desire.

Step 3) Create another long list, answering the question “What do I want my perfect customers to expect from me?” Ultimately the question here is what do you really desire in life, what do you love to do and want people to pay you for. Answering this question will help you to create the business life of your dreams.

Step 4) On the back side of your Step 3 list, answer the question “What am I improving to become more attractive to my perfect customers?” Take all the items from Step 3 that aren't fully realized 100% yet and put these on your Step 4 list. Look at these items now and ask yourself, "Who would I have to be to attract this?"

Step 5) Get out there and share your mission authentically. Now that you are focused on what you want and you have clarified your mission, get the word out about what is important to you. Try creating a ’30 second speech’ for the next Connections meeting that truly reflects your purpose and mission. Use words that mean something important to you and watch as your perfect customers flock to you.