What's Love Got to Do With Business and Marketing? (Psssst: It's the Opposite of Fear)*

by Julia D. Stege, MFA

Have you ever woken up on a chilly morning and wondered how you were going to make it in this weird economy? Have you worried about your cash flow or how you would attract more customers?

Despite how well I'm doing in my business, that old worry habit sometimes creeps up and takes me over. It tells me lies about how bad things are and how I'll probably not do very well this month, even though I've been hitting record profits lately. That old fear is just trying to get me down.

Love to the rescue!

Love is the opposite of fear. We know that. But do you always remember that when you feel that old familiar clenching in the gut and hide under the covers? I'm here to remind you (and me) to remember. Love is definitely the cure. Here are some why's and how's to bring love back into your business and your marketing.

1) You love what you do. That's why you started your business. You just love it. When you feel that old fear, close your eyes, take a deep breath, and imagine all your favorite aspects of your business. Feel into how you get all energized and alive when you are immersed in the process of your work.

2) You love your peeps. Those who have already hired you or purchased from you in the past did so because they love you and your offerings. Think about the ways you've helped them, and how grateful they were. Remember how they paid you and were happy to do so. Feel into that experience and know you are appreciated.

3) You love your future customers: You love what you do and who you serve so much that you are willing to do it year in and year out. There are people out there who have not yet experienced the wonder of working with you, and they are seeking you now. When you put yourself out in your marketing in an authentic and loving way, they will find you and recognize you as the one they are seeking.

Go forth and be loving. Opening yourself up to the power of love will push away that old lying fear and fill you up with courage, warmth and light.

Please share how focusing on love has transformed your business in the comment field below.
*See Julia's heart-felt contributions in the new book BEE-ing Attraction: What Love Has to Do With Business & Marketing by Jan Stringer and Alan Hickman.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

I'm Your Biggest Fan: Why I Finally Launched a Facebook Fan Page

The phone rings. You answer and the person on the line greets you like this: "I'm your biggest fan. I've been following you for a long time and I really love what you do. I'm ready to work with you now."

That feels so good, doesn't it?

"Yeah, but can little old me get fans?" you wonder. "After all, I'm not Oprah or anything."

Well, I'm saying you don't have to be Oprah to attract a lot of fans. You can create a Facebook Fan Page.

In the past two weeks I've attracted over 250 fans to my new Facebook Fan Page just by posting it to my Wall a few times and sending one invite out to my friends.

"Facebook Fan Page? I thought those were for ego maniacs and really famous people!" That's what I said about 3 weeks ago. But then all the big Facebook gurus started sending out articles on the importance of using Fan Pages and why every business needs at least one.

The main points that drove me to finally publish a Fan Page were:

1) Sending too many business-oriented posts on your Personal Wall is like spamming your best friends (gulp!)

2) You can post three to five times daily on a Fan Page to people who want to see your stuff.

3) You can create a Fan Page for a result rather than just a person, and that way avoid being seen as an ego-maniac (even if you are one ; )

4) Facebook has updaded Fan Pages to be as fun and interactive as a Personal Wall. By the way, Groups have also been updated and inspire a lot more interactivity than they did just last week. Come play!

5) Fan Pages rank well on Google and can attract people from outside of Facebook (Are there actually people outside of Facebook which boasts 300 million members and counting!)

6) Having fans feels really good. And after all, feeling good is the most important thing!

To create your Facebook Fan Page, visit mine at http://tinyurl.com/fbfp-ab , and after you agree to be my fan ; ) you can click on the link "Create a Page for My Business" at the bottom of the left column of that page, right above the "Share" button. Just follow the easy wizard to create your page! It's fun, simple, and a great way to connect with your true fans!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

How Did You Attract THAT Person?

by Julia D. Stege, MFA
@magicalmarketer

You know it happens to all of us. It's just a part of life. You think you are doing very well at attraction, and then suddenly someone appears in your life who is just NOT a match. You ask yourself (perhaps in a whiny tone) "How did I attract THAT?"

The answer is simple as long as you believe you are the one who is attracting everything that comes into your life. I mean, you are the only one you have any control over, right? So if you look at it that way, the answer is you brought this person into your life to show you what is not perfect for you, so you can adjust yourself appropriately to attract what you DO want.

So let's say you attracted a client who followed you around while you work, checking on everything you do. I once attracted a client who insisted on hanging over my shoulder while I created her logo design. That was the last time I let anyone do that, and if you look at it a certain way, you can see how she saved me a lot of frustration over the years since then. I was really clear on what I didn't want, someone checking me at every turn. So the question became, what do I really want? I wanted clients who really respect my work and leave me to do it in peace. That is who I have attracted since then, and I thank her now for helping me to know what I want.

But what if they're not just persnickety? What if they are really in your face?

OK, so you attracted a bi-polar neighbor who shouts at you whenever you leave your front door. What's that about? You think, "I'm a nice person, why is he shouting at me?" But that question will not lead you to a solution. It will only perplex your mind and cause you to focus more upon it and attract more of it.

Your only real power is focusing on what you'd prefer, and letting it go to the universe.

Stop resisting it! In fact, see if you can find the up-side of it.

A friend of mine was once faced with his second custody battle in 2 years. He was not much of a fighter, and we spoke about how he could look at this as a positive thing. "It will give me a chance to defend myself in public," he offered. So that's how he held it in his mind. He stopped resisting.

Guess what happened? His ex-wife didn't even show up at court. That is the power of letting go.

When faced with someone in your space who is making you miserable, write down the elements that are bugging you, and then write down the opposite element, that which you would like to attract. And for extra credit, see if you can write a statement about the positive aspects of this situation, hold that in your heart, and tell me what happens!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

How to Have a Vibration Raising Long Weekend!

I hope you're planning to take Monday (Columbus Day) off to raise your vibration. You're not fooling me. I know you have been very busy, working hard to get your business really rolling. And I bet you started thinking about fitting some work in on Monday when the phones won't be ringing as much and you'll have some space to catch up.

Just don't do it! You deserve the break and the rest. And in fact, if you spend the day focusing on what feels good to you, and follow your intuition, you will be much closer to receiving what you've been wanting. Feeling good is that important to your success.

So if you need something to do on Monday that will lure you away from your work and yet be practical for your business, here are some Vibration Raising Activities for you. And you can tell your gremlins that I gave you permission to play hookie and do this instead of that work project you were trying to finish.

Vibration Raising Activities:

1) Take yourself on an "Artists Date": Julia Cameron who wrote "The Artists Way" came up with this idea, to take yourself on a date and do whatever fuels your creative juices and makes you feel good. It's just about having fun with yourself and doing whatever your intuition tells you would be fun for you. I like going alone to movies I'd love but my husband would hate, going to art shows or galleries and soaking in the brilliance of the artist, or just window shopping at beautiful boutiques along Main Street.

2) Give yourself a Spa Day: Start the day with a hot bubble bath with essential oils and candles. Relax to your favorite music and allow your mind to get still. Guide your thoughts to whatever pleases you. Enroll someone in giving you a massage (if it pleases them). Wander mindfully through a garden or path in nature. Breathe in the fresh air. Consider what would be most relaxing for you and do that. If it looks like watching cartoons in your PJ's and slippers, sipping hot tea, then so be it. Whatever rolls your socks up and down, as my friend says. (Thanks for that one Mary)

3) Do a Fun Project Around the House: If you really love to be productive and that's what gets you in the right vibration, do a project around the house. Lately I've been creating a stone patio in my new back yard (where the pool used to be that we demolished this summer). It gets me out of my regular work mind and into a playful creative mind when I work on that project. And the results are really rewarding. As long as it's not related to your money making job, I say it's OK to do on a holiday.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com .

How to Attract Clients Fast:: More Tips!

If you want to attract clients fast, there are some important strategies that can help you allow your perfect customers to flow to you. The most important of these strategies is creating and refining your Strategic Attraction PlanTM.

Most of you have created an Attraction Plan once or twice, but you haven't been updating your Plan as you and your business grow and change. Whenever I want results fast, I create a new Attraction Plan from scratch to get the exact right feeling into it, and then I refine my plan for five minutes or more every morning and every night until I see the results I want.

Recently I used this process
to attract several large branding and website design clients. I had over $10,000 in new contracts within a week.

All the great mentors of the last century have reminded us that manifestation begins in the realm of thought. We must think about the results we want if we desire to achieve those results in the real world. It is important for us to line up with and expect what we want, and clarifying our desires is the first step.

The Strategic Attraction Plan that I mastered during a certification program offered by Perfect Customers, Inc is the most effective tool I've found for attracting clients fast. Take about an hour to create your plan from scratch, and then you want to take about 5 - 10 minutes to refine it daily.

The Strategic Attraction PlanTM

Answer these questions as fully as possible. Leave a few blank pages between each question to allow room to add to and refine your plan over time.

Question 1: What are the qualities, characteristics and attributes of my perfect customers?
Question 2: What makes me and my perfect customers tick?
Question 3: What do I want my perfect customers to expect from me.
Question 4: Who do I have to be to attract what I say I want?

Want more guidance in creating your plan? Sign up for your free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . This kit includes a report, 2 podcasts, and membership in the Magical Marketing eZine for tips and special offers.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

A Kinder, Gentler Social Networking Strategy

by Julia D. Stege, MFA

"How do I start marketing on Social Networks?"

That's what a lot my peeps have been asking me lately. They feel a bit overwhelmed by all the options, and yet they know Social Networks are becoming as important as a website (if not more important) to their marketing campaigns. They hear buzz about Twitter, Facebook and other popular sites, but they don't know the best strategies for using them.

The bottom line really is they don't want to waste a lot of time learning and using these sites if it's not going to bring them clients. And they know if they put out a lot of hype like some internet marketers these days, their customers will run away rather than be attracted in.
So how to use Social Networks to attract clients without being obnoxious?

First you want to clarify your unique message. The biggest mistake many solopreneurs make is looking at what others in their industry are saying and doing and copying them. When you're just getting started, it's smart to know what your 'competitors' are doing, but you don't want to be just like them. You want to stand out. How to do that?

Ask yourself "What makes me tick?"

Do you know that what makes you and your perfect customers tick is aligned, simpatico, a match? The Law of Attraction says "like attracts like." When you define what is most important to you, your mission and message, you are distinguishing what makes you compelling and attractive to others. When you relate your core life mission with your business offerings, you have a message to share with the world.

Then, choose one Social Network to play around on. I suggest Facebook to start, because many of your friends, family and colleagues are already on Facebook and you can connect with them and start sharing what is important to you. Make sure you don't just post business messages. Include caviats from your day, what you're grateful for, what you're really thinking about, what you're doing. People want to know the real you, so be authentic. When it comes time to market your event or services, people will actually be interested in your offering because they're interested in you.

Add new social networks as you are ready.

Each of the networks like Twitter, Blogger, LinkedIn and YouTube, have different 'personalities' and different strategies for how to attract your peeps. Go on these sites and explore. Create profiles and invite friends and start building your followings.

Social Network marketing experts suggest spending a minimum of 2 hours per week building online relationships, and 6+ hours if you want to master online marketing.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Fear or Love? Choose!

a tip for attracting customers fast!
by Julia D. Stege, MFA

The economy is changing, this we all know. Some will look at it as a bad thing, and others will see it as an opportunity to acheive what they've never before been able to.

What's the difference between these two attitudes? Just a choice. One is a choice to be in fear and another is a choice to be in love with life.

Recently I was listening to the news by mistake and I heard some scary stuff. I'll spare you the details but suffice it to say, I felt rather tense afterward. I noticed as I lay in bed that night that I was having thoughts like "What if I never get a client again?"

I knew this was a disempowering thought and that if I were to entertain it too long, I would start manifesting in that direction. So instead I began to think about what I love about my work and the people I serve (that would be you guys.) I mused over the positive effect I have on people and the ways I get to help.

I got into the vision and imagined people I'll get to serve in the future. I thought about helping them get in touch with their purpose. I could hear their glee as they discover their Magical Keywords or start using Social Networks for the first time. I saw tears of happiness in their eyes as they watched the unveiling of their new Wildly Attractive Website. I immediately felt better and right away that week I was signing new customers, forgetting all about my worrisome thoughts.

Answer these questions to start attracting clients now:

1. What do you love about what you do?
   
   
2. What do you do that really makes a difference for others?
   
   
3. What things do your grateful clients say to you?

Muse about that next time you feel shaky about the uncertainty of life. Close your eyes and imagine profoundly helping people. Feel the feeling of it and before you know it you will be attracting the people who need your services now. (Make sure to imagine them paying you handsomely too!)

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com