Friday, April 23, 2010

How to Monetize Your Social Networks

by Julia D. Stege, MFA

Most of you know I've been teaching conscious entrepreneurs how to use social media for about 2 years now. During this time I was focused on how to expand your networks online by using sites like Facebook and Twitter, and how to get to page one of Google using sites like Squidoo and Blogger. I inferred that you could expand your business by expanding your customer base, but I realize now I didn't really talk a lot about how to monetize your social networking activity. In this article I will share specific ways you can increase your income through Facebook and Twitter.

Step 1: Create a Great Profile
The first thing anyone must do when they join a social network is to set up a great personal profile and include all their business information. We do this because we understand that our perfect customers will hire us when they know, like and trust us. Having a robust personal profile including pictures, favorites, and links back to our sites and blogs will give people access to learning more about us without having to visit our websites.

Step 2: Expand Your Heart-Centered Network
The next thing you want to do is expand your network of friends. You can locate people through other friends and associations you like, and by searching for certain words or phrases you resonate with. Expanding your online network is a valuable activity and it's key to monitizing your social media activity. When you make a conscious effort to attract the right people to your network, you have created a ripe environment for business transactions to bud, grow and flourish.

Step 3: Host Free Teleclasses
You have an expertise, and area of interest, a gift to share with the world. Create a free teleclass around this passion of yours and promote it to your network of friends on Facebook and Twitter. The larger your network, the more registrations you will get for your free class. Because you are offering the class by phone, people can access it from anywhere in the world. With your free teleclass , you have a captive audience who is ready to receive what you have to offer. Give them real benefit, something they can walk away with that will enhance their lives. Once you have given them value, they will want more from you.

Step 4: Make a Special Offer
Toward the end of your free teleclass, make a special offer that your participants are compelled to act upon, like a discounted consulting package, a teleclass series, or a product with a bonus. Give them a time frame, or limit the offer to the first X number of people so they are inspired to act. You will be amazed at how quickly you can fill your calendar with new clients using this process.

Lather, Rinse Repeat!
I personally repeat this process every month. I continuously improve my online profile, I expand my network and contribute to others, I offer free teleclasses, and then I offer programs and discounts to my participants. It's a magical process.

If you want some hand-holding through this process, I have created a 6-week program called "Teleclass Magic: Essentials for Expanding Your Biz from Home with Teleclasses" where I integrate social media training, law of attraction marketing, and teleclass basics so you can get started monitizing your social media activities right away! Learn more about this class at

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. She is the author of the upcoming best-seller "Client Attraction Breakthough: How to Attract Clients Fast in the New Economy." If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at

No comments:

Post a Comment