Wednesday, November 4, 2009

What's Love Got to Do With Business and Marketing? (Psssst: It's the Opposite of Fear)*

by Julia D. Stege, MFA

Have you ever woken up on a chilly morning and wondered how you were going to make it in this weird economy? Have you worried about your cash flow or how you would attract more customers?

Despite how well I'm doing in my business, that old worry habit sometimes creeps up and takes me over. It tells me lies about how bad things are and how I'll probably not do very well this month, even though I've been hitting record profits lately. That old fear is just trying to get me down.

Love to the rescue!

Love is the opposite of fear. We know that. But do you always remember that when you feel that old familiar clenching in the gut and hide under the covers? I'm here to remind you (and me) to remember. Love is definitely the cure. Here are some why's and how's to bring love back into your business and your marketing.

1) You love what you do. That's why you started your business. You just love it. When you feel that old fear, close your eyes, take a deep breath, and imagine all your favorite aspects of your business. Feel into how you get all energized and alive when you are immersed in the process of your work.

2) You love your peeps. Those who have already hired you or purchased from you in the past did so because they love you and your offerings. Think about the ways you've helped them, and how grateful they were. Remember how they paid you and were happy to do so. Feel into that experience and know you are appreciated.

3) You love your future customers: You love what you do and who you serve so much that you are willing to do it year in and year out. There are people out there who have not yet experienced the wonder of working with you, and they are seeking you now. When you put yourself out in your marketing in an authentic and loving way, they will find you and recognize you as the one they are seeking.

Go forth and be loving. Opening yourself up to the power of love will push away that old lying fear and fill you up with courage, warmth and light.

Please share how focusing on love has transformed your business in the comment field below.
*See Julia's heart-felt contributions in the new book BEE-ing Attraction: What Love Has to Do With Business & Marketing by Jan Stringer and Alan Hickman.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at

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