Thursday, September 22, 2011

Authentic Blogging Breakthrough for Conscious Entrepreneurs

by Julia D. Stege, MFA
The Magical Marketer
A lot of people ask me if blogging is really all that necessary for conscious entrepreneurs.  After all, it takes a lot of time (so they think) and energy to blog, and anyway, they don't really know what to write about, how often, or really WHY? 

Is blogging really worth all that effort?

I can relate. When you don't know how to do something, it can seem daunting.  You start to wonder, are people in your industry blogging regularly, and is it helping their business?

You know what I'm going to say, though, don't you? You know I'm going to say yes it's important to blog and yes it's totally worth it. 

But WHY is it so important to blog?

There are a lot of reasons a blog is important, but they all boil down to being found online.  People are looking online for solutions to their problems, and millions of them turn to blogs for answers. Also, people don't have to know about your blog to find it. Google gives blogs high ranking so it's easier for folks to find you when you have an active blog.

Statistically, blogging is becoming a central feature in any marketing campaign. Check out these numbers  to discover why:
  • 80% of media find topics and talent through blogs
  • Over 350 million people worldwide read blogs
  • Wordpress and Blogger both report staggering growth in blogosphere
  • 50% of web consumers are likely to recommend a brand they learned about on a blog

OK, so everyone's doing it and your customers want to get to know you and a blog is a great place to do that. 

I'm convinced, but what the BLEEP do I blog about?

Blogging is an activity that works better the more you do it. The challenge is to ongoingly create interesting and helpful blog posts that authentically reflect your heart-felt brand.

As a conscious entrepreneur, you want to be authentic in your blog so that not only can people find you, they will recognize you as well. When you share what you care about on your blog, you provide a window into your true self that helps your perfect customers feel more confident about hiring you.

I suggest you sit down and write out a list of topics of concern to you and your perfect customers. Think about the questions your customers ask you, the problems they typically face, and the various ways you know you can help. Since you will want to blog once or more weekly to keep your blog fresh, this list will come in handy.

Schedule a time every week to create your blog post, get out your list, and start writing. The beauty of blogs is that they don't have to be long, about 250 - 350 words is ample.

Complimentary Blogging Breakthrough Webinar on Wed. Sept. 28, 2011

If you want some inspiration on how to create compelling blog posts that forward your brand message consistently, you also may want to attend to my free webinar called "Authentic Blogging Breakthrough for Conscious Entrepreneurs" on Wednesday, September 28th at 1:30 pm.

I want to help you become blogging experts! You can learn more about the class and register at.

See you then!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with authentic branding strategies and wildly attractive designs. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at 


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