When we're thinking about marketing ourselves, we often think about practical matters, like how to reach our target audience and inspire them to buy something from us. After all, marketing is about promotions, right?
Well, yes and no. Marketing in the traditional sense used to be about targeting a niche and urging people to buy (sometimes scaring them in the process.)
But marketing can be about so much more than inspiring sales. Marketing can be about uplifting people.
I realize how strange this can sound to folks who fast forward over TV ads and spend way too much time deleting spam from their email inbox. The fact is not enough people see marketing as a way to uplift people.
But you can I can be different. We can take an industry that has gone astray and make it our own. And while we're at it, lets see if we can start a real trend.
What we can do is use the various mediums for marketing (like Facebook, Twitter, Blogs, Ezines, and our own Websites) and use them to uplift and empower people.
We can promote other people, for starters. Retweet their Tweets, Share and Like their Facebook posts, or write kind words of praise on their Wall.
We can spread uplifting ideas that foster self-love, encourage transformation, and give people a warm, fuzzy feeling.
Whatever we do with the intention of spreading love and kindness has got to be a good thing.
And pssssst, guess what? You're bound to attract a perfect customer or two while you're at it.
Go forth and be kind, my friends. And please share in the comments below about how you're uplifting others online.
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