Barack Obama is widely known as the Social Networking candidate. Last year he recruited Facebook Co-Founder Chris Hughes to build his own social network My.BarackObama.com , he was the first of all presidential candidates to capitalize on the strength of his Facebook groups and now he is by far the most popular person on Twitter.com, now surpassing Digg founder Kevin Rose by over 13,000 followers.
This is significant news for anyone studying new internet marketing trends. Obama has been successfully using these social networks to mobilize millions of people and raise tens of millions of campaign dollars. He has unearthed the power of Facebook (where he has over 1.3 million supporters) to organize real-world events and gain the Democratic Party nomination for president over Hillary Clinton, the former party front-runner. Some predict he’ll be able to use his advantage on social networks to beat out McCain come election day.
What Does This Mean for You?
Social Networks are not just for kids or political candidates. Business people can use these fun free tools to network with friends, associates, colleagues and family, and passively market to these folks just by adding short updates, links, and posts. Just as Obama (ok, Obama’s aids do the actual work) uses Twitter to update contacts on what he’s doing and where you can learn more about it, you can use Twitter to let followers know about your latest blog post, what you’re doing in your business right now, or your latest sale. After I publish this blog post, I'll surely go to my Twitter account to announce it and post a link.
Similarly, on Facebook it’s easy and fun to stay in touch with people without inundating them with emails. I’ve used Facebook as a tool to follow up with people I meet at business networking events as well as a fun place to connect with old friends.
Hey, if you’re on Facebook or Twitter, let me know and we’ll connect there! Once we're connected, send me a note if you want to learn more how to use these tools to your advantage.
Want to learn how to use Social Networks to Attract Perfect Customers Online? Check out my upcoming 10 week webinar for web-challenged individuals. I’ll be offering a free introduction to this webinar on September 19th to show folks how I got to page one of google in 22 minutes by sharing myself authentically online. See details at http://www.graphicgirlz.com/teleconference.html
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