Tuesday, January 20, 2009

A New Day

Hope attracted the whitehouse. As I watch millions of people celebrating Obama’s presidency on the news, I am awed by what Obama himself called The Audacity of Hope. It is impossible to be overwhelmed by doubt when something so unlikely could win the day. Not only are we celebrating the first African American president in US history, we are celebrating a kind of hope that flies in the face of all the daunting troubles facing our country, our world and our lives.

We choose hope. We choose unity. We choose freedom. All the aspects of being American we were taught to be proud of and yet seemed lost over these past 8 years have come streaming back to us. And you can see it in the faces of the over 2 million people crowding the mall in Washington DC.

Imagine the effect of all this happiness and jubilation! I suggest today that we meditate on leveraging this wonderful mood and allowing it to permeate all aspects of our lives. Let hope guide you as you focus on your purpose in life and on your business. Rather than focusing on the bad news of the economy let’s focus on how we can overcome.

Obama is our example of achieving the impossible. Let’s meditate on that today as we take this blissful historic step into the new age.

Saturday, December 6, 2008

Are You Ready to Shine?

Today I was just relaxing while my husband played guitar and the melody he was playing was so true to his real spirit, that tears came to my eyes. I was inspired by the sweetness of his expression and by how well it radiated his true essence. It was pure and authentic and that opened my heart.

While I sat there feeling the music, I started thinking about the challenges we all have faced recently, and the music had washed it all away in a moment of pure expression. I get that way when I'm creating artwork, writing or expressing myself in some way. The inspiration in the moment is all that matters and the bad news slips away. I want to be this inspired all of the time. Don't you?

A New Paradigm for Marketing

Marketing is a form of expression and it too can be this inspiring, this true and pure, and yet still be effective and create sales. I want to participate in a new paradigm for marketing that is authentic inspiring to me and others. Marketing doesn't have to be about hype or 'being professional.' We dont' have to worry about 'turning people off' because those people are not our perfect customers. We want to attract people of like mind and heart so we can all forward our missions together and with greater power. We can shine our true light out to the world and not only will it be effective, it will bring abundance beyond measure.

Now is the Time

Have you heard the news lately? Lots of doom and gloom. I guess that sells papers and advertising, but it doesn't speak to the truth about the opportunity of this moment. While some of the big corporations fail and old structures reveal their instability, there is a new kind of opening available to those who are willing to explore a different way of doing things. Many of my mentors and colleagues who have been promoting a more conscious approach to business, they are thriving more than ever now, and I have to say my business is doing very well too. I believe the reason we are thriving is because we have been willing to take a risk and put our true selves out there and go for our dreams. We have had faith in our offerings and a willingness to be vulnerable and authentic.

So Are You Ready to Shine?

What can you to today to forward your purpose some more? Who can you let know about your heart-felt offerings? Go out there and shine like the crazy diamond you are, and watch what manifests!

Wednesday, November 5, 2008

Savoring This Moment

Today is a great day; A wonderfully historic day; A day we have been waiting for, seemingly forever. Today is a day to savor, so I am savoring this moment.

It's Easy to Love "Now" Today

It’s easy to savor the moment today of all days, for today a stain has been lifted from our country’s flag. A commentator for ABC News in New York reported seeing an African-American woman and her daughter celebrating Barack Obama’s victory in Times Square. He watched her as her knees buckled and she almost fainted. He turned to see what she was looking at, and there on the big screen was a picture of all 44 presidents, with Barack Obama in the middle. The commentator said to the woman, “12 of those men owned slaves.” The woman replied, “That stain has been washed away today.”

Today is Our Day

That she could say that, that she could feel that the stain of slavery has been washed away, is an incredible and amazing miracle. For anyone who has ever fought for civil rights, for those of us who have marched in the rain against racism, who have stood in the face of bigots and challenged them, who have been discriminated against, or who have risked our status or safety to come out in support of someone who had been discriminated against, this is our day. This is our day to savor. And so I’m savoring this moment.

This Moment and Every Moment

And I am thinking, yes it is easy to savor this moment. The whole world is in a celebratory mood, and they are dancing with us. They are saying, “only in America where the unlikely can become the likely!” We are the home of the brave and the free again. In the face of fear and doom, we have chosen hope and possibility. And the world is with us. It is easy to savor this moment.

So Yes! Let’s celebrate today. We have earned it. And let this day help us to always remember that every day is a day to savor this moment. It may not be as easy on a day when challenges come, or when it does not seem like the world, or anyone, is with us. But it is always a day to savor each moment, to focus on what we desire, and to celebrate being alive.

To Life, Liberty and the Pursuit of Happiness! I am proud to be an American today.

Thursday, October 23, 2008

Where the !$?BLEEP?*%! Should I Blog?

You have heard all about the importance of blogging by now. Everyone says it’s the way to bring your marketing into the new millennium, and I agree. It's becoming more and more common for business owners to blog as a way to boost their visibility, share information with their customers, and network online. And when you’re blogging authentically, your perfect customers are more likely to recognize you when they find you. They gain trust in you and become more likely to work with you.

What I’ve discovered is that certain blogging or social network sites rank better than others. Though every web hosting program offers their own blog software these days, not all blogs are created equal. It makes sense that a blogging tool owned by Google, or one that hosts Google Ads, would rank better than others. Here are the sites I’ve found most useful for regular, every day entrepreneurs to get to page one of Google for their niche keyword phrases.

Blogger.com
Blogger brags that you can be up and blogging in ten minutes with their program, and that’s true. This is why I chose Blogger as my main blogging tool, and the first one I teach in my 10 week webinar “Attracting Perfect Customers Online.” You can see my Law of Attraction Marketing blog. Since Google owns Blogger, your posts will rank well when you use this tool.

WordPress.com
WordPress is a pretty sophisticated blogging tool with a variety of possible options for customization. I personally find this tool more complicated to use but it is more robust and vastly customizable. I recently designed a WordPress blog for my client the Creative Sage, and if you look at it you will see how robust the sites are. With WordPress you can customize a home page and link it to a blog. In this case, 3 blogs are linked from that one home page. I’ve also created some simple WordPress blogs that even with very little content are getting to page one of Google.

Squidoo.com
Squidoo is a site where you can share your expertise on a topic. Google puts AdWords on these pages so they rank really well. They’re easy to set up and you can put cool modules on them like YouTube videos, Amazon.com products for sale, pictures from Flickr, and the all important links to your main sites. You can see my squidoo lenses here.

HubPages:
Like Squidoo, HubPages is a social network site for folks who want to share their expertise in any area of life. Here’s the HubPage that got to page one of Google in only 22 minutes.

My suggestion is to post to these 4 blogging sites on a regular basis to exponentially expand the visibility of your message. But even creating one blogger post or Squidoo lens that links back to your website will help your site ranking. So what are you waiting for? Get off your bleeping butt and blog!

Wednesday, October 8, 2008

What the !$?BLEEP?*%! Should I Blog About?

Part 2 in a 3 Part Series on Blogging

I just learned that over 20% of the world’s population is now online according to the latest report from Internet World Stats. This is a growing potential customer base we can’t really afford to ignore. With the availability of free blogs and social networks, everyday entrepreneurs can speak to a wider base, amplifying our message to a national or even international audience while capturing better placement on the search engines. Gone are the days when only the technically adept could contribute new content to sites on a regular basis and get to page one of Google.

What New Content?

There’s the rub. Many of us have started a blog but only have one or two posts on it. We get to a point where we don’t know what to blog about. Here are some tips on creating blog content that helps you keep current customers interested, improve your search engine ranking, and help you attract more perfect customers.

What Do YOU Care About?

The Law of Attraction says that “like attracts like” so the subjects that interest you are likely to interest your perfect customers. You have access to knowledge that fascinates you and also will captivate your customers. Just sharing authentically about your passions and interests will grab their attention and offer true value.

Answer the following questions and see how many blog post ideas you can create.

1) What resources have you discovered that can benefit your customers?
2) What tips can you offer people that will make a difference?
3) What current events or news items are pertinent to your peeps?
4) What challenges have you faced and what have you learned from them?
5) What marketing messages do you want to promote?
6) What humorous antidotes to today’s reality can you share?
7) What interesting adventures have you taken recently?
8) What subjects are your customers searching about now?

Write down all the ideas you come up with and refer to them when you are looking for a new blog topic. How often you blog is up to you, what is sustainable for you. Consistency is key and if you're offering good value on your blog, you'll be rewarded by your expanding customer base.

Some Keyword Considerations

As you create your blog posts, make sure you consciously and consistently use the keywords and phrases you want to be found by AND that express your true purpose. I call these Magical Keywords and they empower logic with attraction.

It’s most important to use your keywords in the title, headlines, subheads and links on your posts and web pages. And if you submit your blog post to a variety of sites, you will be more likely to appear in searches for those phrases.


Monday, October 6, 2008

Why the @#Bleep?*! Should I Blog?

Part 1 of a 3 Part Series on Blogging

It’s bound to happen sooner or later. Maybe it already has. You’ll find out everyone already has a blog and you feel two years behind! Believe me, it happens to the best of us. Denial may follow. You could be there now. (And I’m not referring to a river in Egypt.) It may present itself like this.

“I don’t need to blog. I already have a website but I haven’t done much with it, and most of my customers come from word of mouth anyway.”

It may all be true, or you could be fooling yourself. In the past few years, Internet use world wide has expanded dramatically, by 40%. And that number is growing in every country on the planet. This is changing our every day habits, including our purchasing habits. Word of mouth is still a very strong marketing method, but I’m telling you, having a blog and a website allows people to get to know and like you before they call you, and more people can find you when you’re online in a big way.

Here are some really good reasons to blog. Check these out and then you can make up your own mind whether now is your time or not.

To Get People Interested in You and Keep Them With You
If you put valuable content on your blog, you will be offering a free benefit to your potential customer base. They are interested in your products and services, but may not be ready to buy just yet. Remember what Dale Carnegie wrote in “How to Win Friends and Influence People,“ that people will do business with people they “know, like and trust.“ Offering real value on your blog will help people get to know you until they are ready to do business with you.

Distinguish Your Brand and Show You’re Passionate About Your Business
With a blog, you can define who you are and authentically share your mission in a way that promotes everything you’re up to. Write about things you care about and let your potential customers get to know you better. Blogs are a great way to create current buzz about your offerings and keep people interested in you. And because you can update them easily yourself, you can keep your blog fresh with new content as inspiration hits.

Get Good Google Page Ranking
Many blogs rank much better than your average new website. That’s because Google, Yahoo and the other search engines consider blogs as ‘authority sites.’ Blogger (which is owned by Google) and WordPress perform extremely well on search engines. And pointing to your website from your ‘authority’ blog can help your website’s ranking as well.

Drive Traffic to Your Website
Create a blog to offer extra information about your product or service and the culture behind it, and then link it to your website or online store. Because blogs rank well on search engines, your blog may come up on searches before your main site, and capture the interest of potential customers who would otherwise not find you.

Be Seen as a Leader in Your Industry
Well, let’s face it. If you have a blog and others in your industry don’t, you have a leg up with potential customers online. Blogging is still new enough that you’re likely to be seen as exceptional if you have one, and you can be seen as ‘the expert’ in your field.

Sunday, September 21, 2008

Look Who's On Page One of Google Again

I've been playing around with getting to page one of Google again and just discovered I'm almost completely dominating page one for "Wildly Attractive Websites" ~ ranking 1 - 9 out of over 55,000 for that query. I'm also there for "Attraction Marketing for Conscious Entrepreners" dominating the first 6 spots for that. It's so fun, and the more I do this, the more people find me for other queries, one's I haven't even thought of. That's where the magic comes in, the magic of attraction.

And by the way, did you know I'm number 1, 5, 6, 8 & 9 of over 2.2 million for the query "Law of Attraction Marketing?" That query is becoming more and more popular, too. I'm pretty proud of that because just a while back I was nowhere to be found on Google for this query, but now I'm looking like THE "Law of Attraction Marketing" expert, pushing ahead of folks who were in The Secret. I've really gotten the knack of this.

Do you want to learn how I do this?
If you own a small business and are not taking full advantage of the Internet to attract customers, now is the time to start. Over the past 2 years the number of people purchasing products and services online has increased by over 40%. The problem many business owners have is not knowing where to start. That's why I'm offering my 10 week webinar for web-challenged entrepreneurs, starting this Friday afternoon.

Here's what some folks are saying about "Attracting Perfect Customers Online: 10 Week Webinar for Web Challenged Individuals"

"I've been hearing about blogs for quite a while, but being new technology, I had no idea how to create one or what the purpose of one would be. Thanks to Julia, who demonstrated how to easily create one in just a few minutes, I now have one and am loving it. Writing short informational pieces delights me. And it's easy to maintain." Pamelah Landers www.HandsonCompany.com

"At the beginning of the 10-week class this all sounded like gibberish to me, but now I have a blog, several Squidoo lenses and I'm set up on Facebook. I sound like an expert!" Terri Moon www.educateandempower.com

"Thank you Julia for all your patience and support. Your style of listening for our true purpose and then helping us express that online is inspiring. I feel empowered." Nancy Marin http://www.squidoo.com/MonkeysforHealth

Let me take you by the hand and guide you step by step through the processes I use to get to page one of google time and time again, for various keyword phrases.

Empower yourself to get found online and start attracting now!

ATTRACTING PERFECT CUSTOMERS ONLINE: 10 Week Webinar for Web Challenged Individuals

Early Fall Session Starts Friday, September 26th at 2:30 - 4 pm
Classes run every Friday for 10 weeks skipping a week
for the Thanksgiving holiday.

Autumn Session Starts Tuesday, October 28 at 9:00 - 10:30 am
This is my last webinar of the year. It runs consecutive Tuesdays
through December 30th.

SPECIAL REGISTRATION BONUSES

In addition to 15 hours of live instruction, you'll get over 45 hours of "Home Study" courses in Magical Marketing, Branding from the Heart, and Creating Wildly Attractive Websites so you can master your attraction-based marketing plan now.

I'll also include a free 1/2 hour consultation after the webinar completes to help you with any special requests or questions.

To find out more about the webinar, check out my Flash Video or the Audio Recording of "How I Got to Page One of Google by Sharing Myself Authentically" on my website http://www.graphicgirlz.com/teleconference.html

Or call me at (707) 823-3316
I'm looking forward to empowering you to attract your perfect customers online!