Time for a New Attraction Plan

by Julia D. Stege, MFA

It' the new year and everyone is talking about clarifying what you want in your business and in your life. Most coaches will encourage you to make a list of your goals for the year at this time.

To create a client attraction breakthrough, instead of just a list of goals, I like to create a new Strategic Attraction PlanTM. My plan focuses on the most important relationship to my business (in my case, customers) and includes all the qualities of my perfect customers, my purpose and theirs, and what I want including goals, boundaries, and ways of being. It is by far the most powerful tool I have found for getting what I want quickly.

To create your attraction plan, you will write the answers to four questions. I suggest creating a new page for each question and allowing space to revise and add to your plan every day this month. Keep a diary of what you have attracted (Signs of Land) and review the effectiveness of this activity at the end of the month. If you notice great results, I recommend creating a new plan every month and revising it daily.

Here are the four questions and the explanation for how to answer them.

1) What are the qualities, characteristics and attributes of my perfect customers? This is a long list of what I like about my perfect customers, what they're like, their personalities, how they treat me, the resources they have, how they find me, what is important to them, how they act, and so on. I can think of folks I've loved to work with in the past and what I liked about them, or I can think of client situations gone awry and what I would prefer. What kinds of people have you always wanted to work with? Describe them here.

2) What makes me and my perfect customers tick? Another way to put this is, "what is my true life purpose?" When you clarify this and begin sharing it with others you will realize that your perfect customers have a mission that is quite aligned with yours if not exactly the same. It is our soul fire that is the source of our attracting power. When our perfect customers get what makes us tick, they recognize us and choose us.

3) What do I want my perfect customers to expect from me? If you have ever felt at the mercy of other people's expectations, this is your chance to be proactive and determine what you want others to expect from you. Write down the offerings you want to deliver, how you want to be perceived, what you want to acheive, and what you want your days to look like.

4) Who do I get to be to attract what I want? For each item under number 3 that you have not yet 100% attracted, write it down here again. Then ask yourself, "who would I have to be to attract this?" What word or phrase describes the way you would be if you attracted this? Write it down next to the item you want to attract. Now go forth and be that quality and watch as what you desire is drawn to you.

Signs of Land

It is important to take note of what we are attracting on a regular basis. When a sailor approaches land from sea, there are signs of land long before actual land is sighted, like certain weather patterns, or particular birds, sea mammals, and plant life. Similarly when we set course for what we desire in life and business, there are signs along the way that what we asked for is coming. Perhaps you asked for clients who are fun and someone calls from a game company, or you have asked for a more spiritual experience of business and you attract an inspiring teacher as a client. Taking note of these "signs of land" will help you to acknowledge your progress and flow toward the realization of your dreams.

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

A Rumi New Year Greeting

May you touch the sky
with your heart-felt message
in 2011, and beyond.

Love

Julia

How to Develop a Habit of Conscious Attraction

Law of Attraction says what we experience in life is largely due to how we think about life.  As Success Mentor Zig Ziglar put it,

"It's not what happens to you that determines how far you will go in life; it is how you handle what happens to you."

And Wayne Dyer said, ""The state of your life is nothing more than a reflection of your state of mind."


If you have noticed that bad things keep happening to you, or that good things keep not happening to you, the culprit is your attitude of thought.  These days it's easy to blame the economy, the radical changes in technology, and other issues facing the world, for our personal challenges. 

But the fact is that some will thrive during challenging times, and some will not. Why is that?

The difference between the two groups is one will think about what they want and the other will think about what they don't want.  Both are using the power of attraction, but one is using it consciously toward their betterment and the other is unconsciously focusing on what's wrong.


The key to attracting what you want no matter what is happening to the economy or the world is focusing on what you want with positive expectation.  And I would add, stubbornly focusing on what you want despite the latest bad news or hard times hitting others in your line of sight. Get Help Here

Can we stop focusing on the problem and still solve it? The challenge is that we have developed a habit of thinking about, talking about, commiserating over, and trying to fix our problems; and that will only cause our problems to grow. 

We need to develop a habit of conscious attraction, one that is focused on our goals, dreams and aspirations.  When something challenging occurs in our circumstance (we are after all humans on the planet Earth... stuff happens) we need to habitually focus on the solution, the upside, the silver lining, and remain centered in our belief in well-being. This will bring all manner of positive people, opportunities, and ideas to us that will continually help us move forward rather than being sucked down into the morass of self-pity, suffering, and failure.


So how can we develop a habit of conscious attraction? Many say that it takes 40 days to create a new habit.  If we do something every day for 40 days, it will become an integral part of our lives. Therefore, I recommend creating your Attraction Plan and refining it for 5 minutes in the morning and 5 minutes at night every day for 40 days. The key is to notice where your mind takes you down a dark path, and then create an opposite scenario for your Attraction Plan that allows you to think of your problem in a new way.





This is challenging to do on your own, which is why I have created the 40 day program, "Client Attraction Breakthrough: How to Attract Clients Fast in Any Economy" starts when you register, and I've slashed the price on this program by more than 1/2 since I offered it last year, only $101 instead of $249 which was the price for last year's group.


TESTIMONIALS
Here are some of the comments from my previous Client Attraction Breakthrough Groups about the success they attracted through this program:


"Delightful Success is my experience from the continunation of reviewing my Client Attraction Breakthrough Plan. I add to my understanding Daily and feel inspired with the direction I am guided to with this practice. This brings me new joy in my business!" Laura Mathieson


"My wonderful new client who adores me is paying me another month in advance, so two months total! Thank you & mille grazie, Julia & my SAP!" Christine Heuber


"This message is to let you all know that I will not be able to attend next week's Attraction class. On Friday, I was offered an opportunity which I believe supports and aligns with my personal desires at least for the next few years! Thanks for your support." Cynthia Isaac


"Part of taking my life to another level involves my personal growth in the arena of integrating this new marketing paradigm with the principles of the attraction plan. Again, thank you Julia, and thank you all in the group for being such wonderful catalysts for my growth. It is empowering and encouraging to know I am not ALONE on the journey." Lynette Streeter


If you would like to join us and receive support for developing a habit of conscious attraction, CLICK HERE TO LEARN MORE AND REGISTER.  Client Attraction Breakthrough is offered as part one of my Magical Marketing Series.

Go forth and attract!


Love
Julia


PS: Did you miss my landmark webinar with Iyanla Vanzant last week? You can still access that video free of charge on my website for a limited time only.  GO HERE:
http://www.graphicgirlz.com/teleconference.html

Will They Recognize You When They Find You?

The world is filled with hypey marketing messages that have nothing to do with the truth. in fact, most marketing mentors will tell you to market in ways that are 'traditional', 'professional' and frankly, boring! So it's no wonder that when Conscious Entrepreneurs head out to market their businesses, they often make the mistake of following tradition and including hype in their marketing because they were told that's the way to attract customers. And the problem with this approach is that their perfect customers will never recognize them this way.

The Law of Attraction says, "Like Attracts Like." So your perfect customers are like you, and they want the real you to shine through.  When you shine your true authentic beauty to the world, you give your perfect customers the permission to do the same, and they will invite you to help them.  But when you use traditional marketing methods, you appear like a robot, blending in to the crowd, never standing out.

What exactly is hype? 

• Hype is what we say when we're trying to put a smiley face over the truth.
• Hype is what we do when we're afraid our authentic selves are not good enough.
• Hype is what we write when we are copying someone else's sales letters.
• Hype is what we wear when we think we have to fit in with the crowd.
• Hype is salesy, smarmy and fake!

How can your perfect customers ever recognize you as the one they're seeking if you are faking it in any way? 

Imagine your most perfect customer right now.  Get a good picture of them in your mind.  These are folks who really get you, your uniqueness, your inner beauty and magic.  These people want only you because you are the only one with your special gift, your own approach to solving the problems your customer has.

Now imagine if you are copying someone else's sales letter, or using a design scheme that doesn't reflect your personality at all.  Can you see your perfect customers getting confused and passing you by?  Can you see how exactly the wrong people will be attracted to you?


So how to avoid hype and market authentically?

First, when you are writing your sales copy, blog posts, newsletters and other marketing pieces, write from the heart about what is most important to you and your business.  Share authentically about your true purpose in life and direct your sharing to your perfect customers.  Don't try to attract everyone, only those who will really get you and appreciate your special approach.

Secondly, use imagery that feels resonant to you, that reflects your personality.  Pictures can be the most powerful magnet that draws the perfect people to you.  When you choose imagery that opens your heart and gives you happy shivers, you know you have found the right ones. When your perfect customers see that, they will be intuitively drawn to you.

Third, be yourself.  Don't try to 'act professionally' if that means holding in who you really are.  Speak frankly, say what's on your mind, distinguish yourself from the crowd.  Blending in is not helping your brand.  A good brand stands out.

I'll Guide You Through The Steps to Creating Your Authentic Marketing Plan

Need help creating your authentic marketing plan? Check out my upcoming webinar series "Magical Marketing Mastery."  I will guide you through the steps to creating your attraction plan, your heart-felt brand, and an online marketing plan that is fun, fulfilling and wildly attractive.  Visit http://www.MagicalMarketingMastery.com

Book Review: Peace from Broken Pieces by Iyanla Vanzant

The first thing I said after finishing "Peace from Broken Pieces" was, "I will never complain about my life again!" Iyanla Vanzant survived poverty, the death of her mother and abandonment by her father, beatings, denigration, rape and denial by her 'care-givers', and pregnancy all by the time she was 16, and still become a powerful adult able to inspire the lives of millions. In her latest book Peace from Broken Pieces: How to Get Through What You're Going Through, Ms. Vanzant spares no detail in taking us through the experiences of her life which reveal the pathologies of our culture.

Though Ms. Vanzant refers specifically to her culture as an Black woman, the experiences she endures and rises up from are not limited to African-Americans. Women of all cultures will recognize the alienated man/woman relationships described by Ms. Vanzant, and will benefit from her brilliant insights into how to rise above cultural pathologies.

Imagine having this kind of childhood and struggling through being a single mother in the projects, to come out a best-selling author and part of Oprah's TV faculty, only to lose it all and more. Iyanla invested 3/4 of a million dollars in health-care services when her daughter became ill with cancer. Her daughter died, her husband left her, her bank took back her home, and she was left penniless.  And yet she rises again, and brings all of us who face difficult times up with her!

I have been a fan of Iyanla Vanzant since I read "In the Meantime" in 1998 which helped me heal my broken heart after the end of an important relationship. Peace from Broken Pieces comes to me at a perfect time.

At times my own struggles seem insurmountable and overwhelming. Reading Ms. Vanzant's book helps me to see that no matter what difficulties I face (or imagine I'm facing) and no matter how many generations old my challenges are, I can rise above and shine my authentic light to the world, and achieve peace and fulfillment.

I recommend this book for anyone who is facing challenges in these changing times and who is seeking a renewed relationship to peace, faith, and hope.

I invite you to attend a live interactive webinar with Iyanla Vanzant on Friday, December 3rd, 2010 at noon Pacific Time.  The webinar is called "How to Get Through What You're Going Through: Healing the Barriers to Personal and Business Success." Visit http://www.graphicgirlz.com/teleconference.html to learn more and register.

The Cost of Serving Not-So-Perfect Customers

by Julia D. Stege, MFA

The other day I had a melt down.

In hind-sight what happened was that my mind convinced me I had to do something for a client that didn't feel right in the moment with the hopes it would help me build my business.

Do you ever do that, overspend your time and energy trying to help someone who ultimately is not a match for you and your business?

If I dissect what happened into small pieces, I can easily see where my intuition was giving me warnings that I ignored in favor of what my mind was telling me about the potential boost for my business.  This client was full of promises that I heard time and again over a period of several weeks. But they never materialized because the client ultimately refused to take any of my advice.

That's a good sign this person is not a perfect customer right? But I didn't see it. (Or I chose not to see what was staring me in the face)

My business coach, Cynthia Riggs The Biz Diva, has pointed out to me on a number of occasions that I tend to go for the "Shiny Bright Object" which is usually an illusion.  So after giving me a bear hug and helping me wipe away a few tears , she asked me, "In what way is this person a match for your Ideal Client?"

Deer in headlights. The only thing I could think of was, "He has money." 

Now as someone who teaches the Attraction Plan and advises my customers to specify who is perfect for them, it's ironic that I didn't see it.  Unfortunately the cost of ignoring my intuition was rather dear.  I wasted about 10 hours that I could have used on other marketing and/or product development activities and the emotional cost was pretty high.  It feels bad to be disrespected that way.  Perfect customers just don't do that!

I cannot get back that 10 hours of my life, that's for sure. But I can move forward with new conviction to recognize and serve my perfect customers, and to refer the others to service providers who might be a better match for them.  I have taken the time to clarify the qualities, characteristics and attributese of my perfect customers again, and one of the qualities I'm emphasizing now is that my perfect customers really get me, they value my time and advice, and they make decisions quickly.

If you have noticed yourself serving some not-so-perfect customers or prospects lately, I suggest you get out your attraction plan or create a new one.

Make sure to enter the opposite qualities to the person who is not a fit.  It may take some effort, but after focusing on what you want for even a little while, you'll start feeling better, moving back toward your center, and attracting the customers who are a perfect match for you!

Ready to Build Your Online Stage? Here's How

by Julia D. Stege, MFA

Have you been feeling the urge to get your message out to a larger audience, yet feeling resistence to using computers and the Internet to create your online stage?  Last week when I was travelling home from Santa Fe, I met a woman on the plane who is in this same predicament.  She has a successful healing practice in Europe and when I asked her what her big dream is, she said to teach to a wider audience and to be able to travel the world and not be chained to her office.

When I told her that I'm an internet marketing specialist who trains leaders how to do webinars she smiled, looked up at the sky and said, "I didn't ask for this!"

But of course she had!  And so have you! That's why you were drawn to read this article in the first place. You have an important message to get out to the world.  You were born to provide your own unique perspective on the issues facing us and our planet today. And the Internet provides the perfect stage for you, if you would only use it!

I know, it's alienating to most sensitive folks who haven't yet found a way to happily integrate computers into their lives. I'm here to make the transition easier.  It's part of the reason that synchronicity led me to become one of the first designers to use desktop publishing and then the Internet. I've been doing it a long time and I have learned how to use these tools to create a public stage for my creativity and my life purpose, and I've helped my clients to do the same.

So how do you do build your online stage?

One thing I've learned is that trying to do to many things at once doesn't really work.  You have to start with just a couple of new activities, get that rolling, and then add another and another, building your online stage one step at a time.  Move at the pace that feels good to you and you will start to see results.  Here are a few of my favorite ways to build an online stage.

FREE WEBINARS provide a global stage for you to share your message, your gifts, your tips and strategies designed to help your perfect peeps get rolling (or proceed further) on their path.  You have a specific offering, a particular way to share that will attract those people who are a perfect match to you.  Offering webinars allows you to present your work in an international interactive container with multi-media capabilities.  You can share all kinds of pictures, slides, imagery, charts, photos, even live video if you want.  Any kind of visual and/or auditory presentation can be displayed to your live audience, and recorded for download or replay later.

THE FACEBOOK PROFILE is still the most powerful tool you have for attracting a large audience of simpatico peeps.  You can connect with up to 5,000 people and businesses and message every single one directly or collectively through lists.  You can share any kind of media (pictures, videos, audios, links, blogs, websites...) with your people.  Take it from someone who has taken 12 years to build an e-list of 2,000 - and in only 3 years topped out my Facebook - Facebook can be built fast!  Now that I have topped out my facebook, I can go through my network and weed out any who are not a true match for me and my message.  Soon I will have an emensely powerful network of completely aligned souls.  And all it takes is a bit of time each day to connect with people you relate to.

LINKED IN ANSWERS is a wonderful way to share your expertise with others who are seeking answers.  I have only recently begun to use this tool and have already attracted inquiries in to my services.  What you do is go to LinkedIn and click "More" in the navigation bar, then "Answers"  You will see all sorts of questions in a variety of categories.  Select the categories appropriate for you and see how many questions you can answer there.  I immediately attracted some "Best Answer" accolades which helps me build my leadership within LinkedIn.  The more I answer, the more likely I am to attract people seeking answers.  It's a wonderful way to help others, too.