Magical Marketing Blog ~ Where Law of Attraction and Marketing Meet

The Art of Giving On Twitter

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sun, 13 Dec 2009 19:04:00 +0000

by Julia D. Stege, MFA

According to Napoleon Hill, generosity is one of the most important qualities of a successful business owner. To develop this quality in myself, I have discovered ways to easily and quickly contribute to others on Twitter. Here are some tips for the art of giving on Twitter.

1) Follow people of like mind and heart: Most Peeps want more followers, so following folks is the first step to giving. To find simpatico Peeps I search for my Magical Keywords in the search field (to the right of your home page on Twitter.) I frequently search terms that match my vibration, ie #loa (law of attraction), #consciousness, #generosity, etc. Tweets from folks using those terms will show up and I follow the most interesting ones.

2) Re-Tweet the most interesting, uplifting and inspirational Tweets from your Peeps. Re-Tweeting is a very generous activity that gives your Peeps more exposure. To Re-Tweet, all you have to do is scroll over a Tweet you like and click on the "Re-Tweet" link. Then that Tweet will go out to your following, and the person you re-tweeted will see it in their @theirname inbox.

3) Follow Friday (#ff) your Favorite Peeps: Friday is a day on Twitter when many people promote their favorite Peeps using the #ff tag on their post. I promote good Re-Tweeters, friends, and folks I'm helping with their Social Media. Just include #ff at the beginning of the post and then the names of all the folks you want your followers to follow! Your generous #ff 's will be appreciated.

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

Are You Being as Steady as aLighthouse?

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sun, 13 Dec 2009 00:46:00 +0000

by Julia D. Stege, MFA
The Magical Marketer

The lighthouse is a romantic symbol for many people. I personally have always loved lighthouses for their beauty, and because I love the sea shore.

Lighthouses stand proudly on the rocky shores of our coasts, beaming their strong lights out to the sea. They represent safe harbor to the boats returning to shore who rely on this steady light to direct them to safe harbor. Year in and year out the lighthouse stands serving the ships with their light. A ship could set sail for far away lands and be confident of finding the lighthouse still there when they return, guiding them safely home.

Imagine for a minute, a lighthouse that has grown impatient waiting for boats to come to its shore, and, sprouting arms and legs, it begins running up and down the beach, waving its arms, doing its best to catch the attention of all the boats. What would happen then to the boats relying on the consistent, steady light of that lighthouse? They would crash upon the rocks! And other boats would still ignore the light of that frantic lighthouse.

So ask yourself as a conscious entrepreneur, are you being the lighthouse standing securely on the shore attracting the ships (customers) to you with your strong, consistent light, or are you running up and down the beach frantically looking for ships (customers) to notice you?

As conscious entrepreneurs our light is our passion, our authentic mission, and our unique gifts. Standing like the steady lighthouse means consistently sharing our light with others in places where our perfect customers can find us (like Facebook, our Blogs and Websites, Twitter, and other social media, as well as local networking events and activities.) When we show up on a regular basis and beam, our perfect customers can find us when we are ready and we can guide them safely home.

This story has been revised from it's original publication in the book "Attracting Perfect Customers: The Power of Strategic Synchronicity" by Stacy Hall and Jan Brogniez

Privacy on Facebook

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sat, 12 Dec 2009 21:09:00 +0000

Facebook just instituted a new privacy setting on your wall posts.

by Julia D. Stege, MFA
The Magical Marketer

Beginning in early December 2009 whenever you update your wall (by answering the question "What's on your mind?") you can now restrict that post to certain individuals. In the past, when you updated your wall, all of your friends could see your update. Now you can post to Everyone, Friends, Friends of Friends, and also Customize your post to go only to certain friends.

This will solve a lot of concerns my customers have about everything they share going out to all of their network which includes both business and personal contacts. If they want to share something only with specific groups of people, it's now possible.

This new setting on Facebook will make the Facebook experience more customizable and thus more perfect for all. Obviously Facebook is very responsive to the needs of it's users.

To use the new feature, look to the left of the "Share" button on your wall to notice a little black "lock" icon. When you share something you want everyone to be able to see, even people who are not your friends (ie when you are informing your peeps about your latest blog post), click on the tiny lock icon and select "Everyone." When you want to send out an inside joke to your friends, select "Customize" and then type in your friends names. Have FUN!

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

Who Are You Being When You Market Yourself

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Thu, 10 Dec 2009 22:54:00 +0000

Julia D. Stege, MFA
The Magical Marketer

When you are marketing yourself with the intent to attract new customers, have you considered who you are being?

Often when we need customers, we act from a place of scarcity and fear, and though we may paste on a smile, the vibration of negativity will emanate from us. That is why when we get really scared, new clients tend to stay away.

Not many marketing gurus discuss the realm of being, perhaps because it seems abstract or ethereal. They focus on the numerous actions marketers need to take to get their products and services out there to the public. But when my mentor, Jan Stringer, came out with her new book, "BEE-ing Attraction: What Love Has to Do with Business and Marketing" I couldn't help but notice her emphasis had shifted to the realm of "Thought" (ie Strategic Attraction) to "Being" (ie BEE-ing Attraction).

When I asked her about this, she said, "it's who we are being that is key to attracting what we say we want." I knew exactly what she was talking about because I have often seen colleagues out marketing without considering their being. Who they were being emanated fear and distrust, and so their messages of success were diluted.

I have learned that checking in on who I am being before I go forth to attract customers is effective not only in receiving sales, but also in how I feel. When I take responsibility for creating a way of being, my life improves in a multitude of ways. When, for instance, I am being Loving and Of Service to Humanity, thoughts of scarcity are pushed aside and ideas for how to contribute to others take their place. I'm happier, healtier, and more balanced.

So next time you venture out to promote your business, make sure you define and declare a way of being that inspires you. You will find that your perfect customers are also inspired by your being, and they will be drawn to you in droves!

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

Branding from the Heart: Authentic Marketing Starts Here

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Tue, 01 Dec 2009 03:51:00 +0000

by Julia D. Stege, MFA
The Magical Marketer

As an entrepreneur, you understand that "what you seek is seeking you," means that your perfect customers are seeking you now. If you are marketing actively, your perfect customers will find you.

The question is, how will they recognize you when they find you?

The answer is they'll recognize you when your marketing is authentic and comes from the heart. If your marketing is superficial in any way, your perfect customers will not recognize you as the person they are seeking. If you are coming from the heart, your perfect customers will get a strong intuitive hit when they see your marketing. They will be compelled to contact you.

So how to begin a heart-felt marketing campaign?

Our journey into the heart begins with that strange little question, "What makes you and your perfect customers tick?" The Law of Attraction says "like attracts like." Therefore your perfect customers and you share a passion and purpose in life. Sharing this in your marketing will help your perfect customers to recognize you.

To begin crafting your Branding from the Heart, write from the heart.

Get a pad of paper and a pen because you'll be writing stream of consciousness for this excercise. Ask yourself what makes you tick and write down whatever comes to mind. When you write stream of consciousness, you are not thinking about an end result. Rather you are focused in the moment, inside, and paying attention to what comes forward.

Write down what you are passionate about, what you love about life, what makes you get out of bed in the morning, what is your strongest desire? If something unexpected comes to mind, don't judge it. Just write it down. Don't worry about making complete sentences either, because nobody will be looking at this. Write it all down until you have about 2 pages of writing.

Now pause and look at all the words you just wrote down.

Notice if certain words or themes come up more than once... for instance, you may notice repetition of words like Freedom, Contribution, Creativity, Love, Inspiring and themes like Helping Others, Teaching and Learning, Creating New Systems, etc. Circle those words and phrases that resonate most deeply with you. These are your "Tick Words."

Make a list of your favorite "Tick Words."

Use these words in your business identity (ie your company name), in your marketing pieces, blog titles, product and services names, and sprinkle them throughout your sales copy. These words will help your perfect customers to identify you as the one they are seeking.

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

Authentic Tweets Attract Perfect Peeps

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sat, 21 Nov 2009 00:38:00 +0000

by Julia D. Stege, MFA

Have you forgotten all about Twitter?

Life can become really hectic and I must admit Twitter has recently taken a back burner place in my Facebook dominated world.

Thankfully my good colleague Elinor Stutz (author of Nice Girls Do Get the Sale) reminded me of the beauty and wonder of Twitter the other day when I was interviewing her for my upcoming book "Client Attraction Breakthrough."

Elinor (@smoothsale) has built a following of over 4,800 on Twitter by giving away great information every day. Go check out her Twitter and you will see what I mean.

Here are some examples of her authentic Tweets that are helpful and attractive for her peeps seeking "Smooth Sale" tips:

"Plan your day the night before to eliminate wasted time"

"When interviewing, listen to underlying problems with industry, company and/or department."

"To be successful in business, you must believe in what you sell!"

"Turn cold calls into warm calls - before announcing UR name, say something relevant about their website."

Notice that she doesn't include links to her stuff in every Tweet. She will include her links about 20 - 30% of the time, and the rest are pure informational gifts.

Elinor sends a new Tweet every hour so that her peeps are sure to benefit from her nuggets. She does this by using one of the many Twitter tools that help us to plan our Tweets for the day. Taking about 15 minutes in the morning, Elinor can plan her Tweets in advance.

I am totally inspired to follow Elinor's lead and get back on Twitter to offer tips and inspiration to my 6300 + followers. To schedule my Tweets in advance, I use http://www.futuretweets.com . Another popular one is http://www.tweetlater.com that also includes some other cool features for free.

What to Tweet?

Think about the questions your Perfect Customers ask you, the advice you find yourself giving often, and bits of inspiration that are uplifting and meaningful. When you give real content, your followers will Re-Tweet you to their peeps and your following will grow.

Go forth and Tweet and Attract Perfect Peeps!

Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include the entire article including this bio at the end.

Transforming "Don't Wants" into "Do Wants"

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Mon, 16 Nov 2009 17:12:00 +0000

by Julia D. Stege, MFA
The Magical Marketer

Have you ever noticed how difficult it is to get what you want when you're trying to fix what's wrong? The thing we sometimes forget is that along with personal choice come a myriad of options we don't want. That doesn't mean we need to spend our lives fixing or changing the things we disdain.

Those things we don't want are there to help us choose what we DO want. It's only through contrast that we can even begin to define what is perfect for us.

So the next time you're faced with someone doing or being some way you don't like, notice it and how it makes you feel. Notice the reaction in your body, for instance a contraction or queasy feeling, or hot flush in the face, etc. Give it a little space, but not too much. The point is to become conscious of what we don't want, but not to wallow in self-pity!

As soon as you feel ready, write down the aspect that you didn't like. Then next to it write the opposite.

For Example: Someone tells you they think your rates are too high. This makes you feel insecure, insulted, and scared about the future.

Write down the negative aspect:

"People don't want to pay me what I'm worth."

Then write the opposite quality you would prefer next to it.

"I consistently attract customers who have plenty of money and happily pay me my best rates."

For extra umph, you could include "They tell me I'm worth every penny!"

Transforming your "dis-likes" this way will help you to line up with what you want and allow it to come to you more quickly. Write down your new affirmation on a sticky note and post it where you can see it.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

What's Love Got to Do With Business and Marketing? (Psssst: It's the Opposite of Fear)*

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Wed, 04 Nov 2009 16:11:00 +0000

by Julia D. Stege, MFA

Have you ever woken up on a chilly morning and wondered how you were going to make it in this weird economy? Have you worried about your cash flow or how you would attract more customers?

Despite how well I'm doing in my business, that old worry habit sometimes creeps up and takes me over. It tells me lies about how bad things are and how I'll probably not do very well this month, even though I've been hitting record profits lately. That old fear is just trying to get me down.

Love to the rescue!

Love is the opposite of fear. We know that. But do you always remember that when you feel that old familiar clenching in the gut and hide under the covers? I'm here to remind you (and me) to remember. Love is definitely the cure. Here are some why's and how's to bring love back into your business and your marketing.

1) You love what you do. That's why you started your business. You just love it. When you feel that old fear, close your eyes, take a deep breath, and imagine all your favorite aspects of your business. Feel into how you get all energized and alive when you are immersed in the process of your work.

2) You love your peeps. Those who have already hired you or purchased from you in the past did so because they love you and your offerings. Think about the ways you've helped them, and how grateful they were. Remember how they paid you and were happy to do so. Feel into that experience and know you are appreciated.

3) You love your future customers: You love what you do and who you serve so much that you are willing to do it year in and year out. There are people out there who have not yet experienced the wonder of working with you, and they are seeking you now. When you put yourself out in your marketing in an authentic and loving way, they will find you and recognize you as the one they are seeking.

Go forth and be loving. Opening yourself up to the power of love will push away that old lying fear and fill you up with courage, warmth and light.

Please share how focusing on love has transformed your business in the comment field below.
*See Julia's heart-felt contributions in the new book BEE-ing Attraction: What Love Has to Do With Business & Marketing by Jan Stringer and Alan Hickman.

I'm Your Biggest Fan: Why I Finally Launched a Facebook Fan Page

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Fri, 30 Oct 2009 16:17:00 +0000

The phone rings. You answer and the person on the line greets you like this: "I'm your biggest fan. I've been following you for a long time and I really love what you do. I'm ready to work with you now."

That feels so good, doesn't it?

"Yeah, but can little old me get fans?" you wonder. "After all, I'm not Oprah or anything."

Well, I'm saying you don't have to be Oprah to attract a lot of fans. You can create a Facebook Fan Page.

In the past two weeks I've attracted over 250 fans to my new Facebook Fan Page just by posting it to my Wall a few times and sending one invite out to my friends.

"Facebook Fan Page? I thought those were for ego maniacs and really famous people!" That's what I said about 3 weeks ago. But then all the big Facebook gurus started sending out articles on the importance of using Fan Pages and why every business needs at least one.

The main points that drove me to finally publish a Fan Page were:

1) Sending too many business-oriented posts on your Personal Wall is like spamming your best friends (gulp!)

2) You can post three to five times daily on a Fan Page to people who want to see your stuff.

3) You can create a Fan Page for a result rather than just a person, and that way avoid being seen as an ego-maniac (even if you are one ; )

4) Facebook has updaded Fan Pages to be as fun and interactive as a Personal Wall. By the way, Groups have also been updated and inspire a lot more interactivity than they did just last week. Come play!

5) Fan Pages rank well on Google and can attract people from outside of Facebook (Are there actually people outside of Facebook which boasts 300 million members and counting!)

6) Having fans feels really good. And after all, feeling good is the most important thing!

To create your Facebook Fan Page, visit mine at http://tinyurl.com/fbfp-ab , and after you agree to be my fan ; ) you can click on the link "Create a Page for My Business" at the bottom of the left column of that page, right above the "Share" button. Just follow the easy wizard to create your page! It's fun, simple, and a great way to connect with your true fans!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

How Did You Attract THAT Person?

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Fri, 23 Oct 2009 18:38:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

You know it happens to all of us. It's just a part of life. You think you are doing very well at attraction, and then suddenly someone appears in your life who is just NOT a match. You ask yourself (perhaps in a whiny tone) "How did I attract THAT?"

The answer is simple as long as you believe you are the one who is attracting everything that comes into your life. I mean, you are the only one you have any control over, right? So if you look at it that way, the answer is you brought this person into your life to show you what is not perfect for you, so you can adjust yourself appropriately to attract what you DO want.

So let's say you attracted a client who followed you around while you work, checking on everything you do. I once attracted a client who insisted on hanging over my shoulder while I created her logo design. That was the last time I let anyone do that, and if you look at it a certain way, you can see how she saved me a lot of frustration over the years since then. I was really clear on what I didn't want, someone checking me at every turn. So the question became, what do I really want? I wanted clients who really respect my work and leave me to do it in peace. That is who I have attracted since then, and I thank her now for helping me to know what I want.

But what if they're not just persnickety? What if they are really in your face?

OK, so you attracted a bi-polar neighbor who shouts at you whenever you leave your front door. What's that about? You think, "I'm a nice person, why is he shouting at me?" But that question will not lead you to a solution. It will only perplex your mind and cause you to focus more upon it and attract more of it.

Your only real power is focusing on what you'd prefer, and letting it go to the universe.

Stop resisting it! In fact, see if you can find the up-side of it.

A friend of mine was once faced with his second custody battle in 2 years. He was not much of a fighter, and we spoke about how he could look at this as a positive thing. "It will give me a chance to defend myself in public," he offered. So that's how he held it in his mind. He stopped resisting.

Guess what happened? His ex-wife didn't even show up at court. That is the power of letting go.

When faced with someone in your space who is making you miserable, write down the elements that are bugging you, and then write down the opposite element, that which you would like to attract. And for extra credit, see if you can write a statement about the positive aspects of this situation, hold that in your heart, and tell me what happens!

How to Have a Vibration Raising Long Weekend!

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sat, 10 Oct 2009 00:20:00 +0000

I hope you're planning to take Monday (Columbus Day) off to raise your vibration. You're not fooling me. I know you have been very busy, working hard to get your business really rolling. And I bet you started thinking about fitting some work in on Monday when the phones won't be ringing as much and you'll have some space to catch up.

Just don't do it! You deserve the break and the rest. And in fact, if you spend the day focusing on what feels good to you, and follow your intuition, you will be much closer to receiving what you've been wanting. Feeling good is that important to your success.

So if you need something to do on Monday that will lure you away from your work and yet be practical for your business, here are some Vibration Raising Activities for you. And you can tell your gremlins that I gave you permission to play hookie and do this instead of that work project you were trying to finish.

Vibration Raising Activities:

1) Take yourself on an "Artists Date": Julia Cameron who wrote "The Artists Way" came up with this idea, to take yourself on a date and do whatever fuels your creative juices and makes you feel good. It's just about having fun with yourself and doing whatever your intuition tells you would be fun for you. I like going alone to movies I'd love but my husband would hate, going to art shows or galleries and soaking in the brilliance of the artist, or just window shopping at beautiful boutiques along Main Street.

2) Give yourself a Spa Day: Start the day with a hot bubble bath with essential oils and candles. Relax to your favorite music and allow your mind to get still. Guide your thoughts to whatever pleases you. Enroll someone in giving you a massage (if it pleases them). Wander mindfully through a garden or path in nature. Breathe in the fresh air. Consider what would be most relaxing for you and do that. If it looks like watching cartoons in your PJ's and slippers, sipping hot tea, then so be it. Whatever rolls your socks up and down, as my friend says. (Thanks for that one Mary)

3) Do a Fun Project Around the House: If you really love to be productive and that's what gets you in the right vibration, do a project around the house. Lately I've been creating a stone patio in my new back yard (where the pool used to be that we demolished this summer). It gets me out of my regular work mind and into a playful creative mind when I work on that project. And the results are really rewarding. As long as it's not related to your money making job, I say it's OK to do on a holiday.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com .

How to Attract Clients Fast:: More Tips!

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Wed, 07 Oct 2009 17:43:00 +0000

If you want to attract clients fast, there are some important strategies that can help you allow your perfect customers to flow to you. The most important of these strategies is creating and refining your Strategic Attraction PlanTM.

Most of you have created an Attraction Plan once or twice, but you haven't been updating your Plan as you and your business grow and change. Whenever I want results fast, I create a new Attraction Plan from scratch to get the exact right feeling into it, and then I refine my plan for five minutes or more every morning and every night until I see the results I want.

Recently I used this process
to attract several large branding and website design clients. I had over $10,000 in new contracts within a week.

All the great mentors of the last century have reminded us that manifestation begins in the realm of thought. We must think about the results we want if we desire to achieve those results in the real world. It is important for us to line up with and expect what we want, and clarifying our desires is the first step.

The Strategic Attraction Plan that I mastered during a certification program offered by Perfect Customers, Inc is the most effective tool I've found for attracting clients fast. Take about an hour to create your plan from scratch, and then you want to take about 5 - 10 minutes to refine it daily.

The Strategic Attraction PlanTM

Answer these questions as fully as possible. Leave a few blank pages between each question to allow room to add to and refine your plan over time.

Question 1: What are the qualities, characteristics and attributes of my perfect customers?
Question 2: What makes me and my perfect customers tick?
Question 3: What do I want my perfect customers to expect from me.
Question 4: Who do I have to be to attract what I say I want?

Want more guidance in creating your plan? Sign up for your free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com . This kit includes a report, 2 podcasts, and membership in the Magical Marketing eZine for tips and special offers.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

A Kinder, Gentler Social Networking Strategy

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Thu, 24 Sep 2009 23:25:00 +0000

by Julia D. Stege, MFA

"How do I start marketing on Social Networks?"

That's what a lot my peeps have been asking me lately. They feel a bit overwhelmed by all the options, and yet they know Social Networks are becoming as important as a website (if not more important) to their marketing campaigns. They hear buzz about Twitter, Facebook and other popular sites, but they don't know the best strategies for using them.

The bottom line really is they don't want to waste a lot of time learning and using these sites if it's not going to bring them clients. And they know if they put out a lot of hype like some internet marketers these days, their customers will run away rather than be attracted in.
So how to use Social Networks to attract clients without being obnoxious?

First you want to clarify your unique message. The biggest mistake many solopreneurs make is looking at what others in their industry are saying and doing and copying them. When you're just getting started, it's smart to know what your 'competitors' are doing, but you don't want to be just like them. You want to stand out. How to do that?

Ask yourself "What makes me tick?"

Do you know that what makes you and your perfect customers tick is aligned, simpatico, a match? The Law of Attraction says "like attracts like." When you define what is most important to you, your mission and message, you are distinguishing what makes you compelling and attractive to others. When you relate your core life mission with your business offerings, you have a message to share with the world.

Then, choose one Social Network to play around on. I suggest Facebook to start, because many of your friends, family and colleagues are already on Facebook and you can connect with them and start sharing what is important to you. Make sure you don't just post business messages. Include caviats from your day, what you're grateful for, what you're really thinking about, what you're doing. People want to know the real you, so be authentic. When it comes time to market your event or services, people will actually be interested in your offering because they're interested in you.

Add new social networks as you are ready.

Each of the networks like Twitter, Blogger, LinkedIn and YouTube, have different 'personalities' and different strategies for how to attract your peeps. Go on these sites and explore. Create profiles and invite friends and start building your followings.

Social Network marketing experts suggest spending a minimum of 2 hours per week building online relationships, and 6+ hours if you want to master online marketing.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Fear or Love? Choose!

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Wed, 16 Sep 2009 04:12:00 +0000

a tip for attracting customers fast!
by Julia D. Stege, MFA

The economy is changing, this we all know. Some will look at it as a bad thing, and others will see it as an opportunity to acheive what they've never before been able to.

What's the difference between these two attitudes? Just a choice. One is a choice to be in fear and another is a choice to be in love with life.

Recently I was listening to the news by mistake and I heard some scary stuff. I'll spare you the details but suffice it to say, I felt rather tense afterward. I noticed as I lay in bed that night that I was having thoughts like "What if I never get a client again?"

I knew this was a disempowering thought and that if I were to entertain it too long, I would start manifesting in that direction. So instead I began to think about what I love about my work and the people I serve (that would be you guys.) I mused over the positive effect I have on people and the ways I get to help.

I got into the vision and imagined people I'll get to serve in the future. I thought about helping them get in touch with their purpose. I could hear their glee as they discover their Magical Keywords or start using Social Networks for the first time. I saw tears of happiness in their eyes as they watched the unveiling of their new Wildly Attractive Website. I immediately felt better and right away that week I was signing new customers, forgetting all about my worrisome thoughts.

Answer these questions to start attracting clients now:

What do you love about what you do?
What do you do that really makes a difference for others?
What things do your grateful clients say to you?

Muse about that next time you feel shaky about the uncertainty of life. Close your eyes and imagine profoundly helping people. Feel the feeling of it and before you know it you will be attracting the people who need your services now. (Make sure to imagine them paying you handsomely too!)

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Is Blogging Really Worth It?

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Wed, 09 Sep 2009 15:41:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

A lot of people ask me if I think they really should be blogging. They've heard that everyone is doing it but they really don't know if it's important. After all, it takes a lot of time (so they think) and energy to blog, and anyway, they don't really know how to do it. Isn't it a big learning curve? And is it really worth all that effort?

I can relate. When you don't know how to do something, it can seem daunting when you think about it. And when you go online to check out all the blogs, it's overwhelming. You start to wonder, are people in your industry blogging regularly, and is it helping their business?

You know what I'm going to say, though, don't you? You know I'm going to say yes it's important to blog and yes it's totally worth it. But I want to say this in a comforting way that helps you to get started almost effortlessly.

So first, you need to know why it's important to blog.

In these times, people are very careful about where they spend their money. They want to know you, like you and trust you before they hire you. (OK, I got that from Dale Carnegie who wrote that about 100 years ago, but it's even more true today!) A blog is a great way for them to get a feel for how you think. When you share what you care about on your blog, you provide a window into your true self that helps your perfect customers feel confident about hiring you.

Statistically, blogging is becoming a central feature in any marketing campaign. Check out these stats to discover why:

Blogging grew 68% in 2008
346 million people worldwide read blogs
77% of active web users read blogs
184 million people say they’ve started a blog

OK, so everyone's doing it and your customers want to get to know you and a blog is a great place to do that. But is it really that easy to set up a blog?

Admittedly some folks will need help, but it's my suggestion that you go to www.Blogger.com (Google's free blog site) and experiment. If you make a mistake you can delete it and start over. You can fiddle around and learn something new (which is good for the brain anyway!) Then send me your link (or post it here on this blog) and I'll be happy to celebrate with you (and give you good feedback, too.) The old cliche is that you can't know until you try it!

You also may want to listen to my free teleclass called "What the Bleep to Blog About to Attract Perfect Customers (and Where and Why, too!)" It will help you to become blogging experts! You can learn more about the class and register at http://www.graphicgirlz.com/freeapco.html. See you then!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

How to Fall in Love with Marketing

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Thu, 03 Sep 2009 04:45:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

Remember that feeling of excitement you had when your second grade teacher asked you want you wanted to be when you grew up? Just imagining having a real job or career was thrilling and full of possibility.

I believe that those of us who start our own businesses have maintained a child-like sense of adventure in our lives. But when it comes to marketing, that excitements dampens and many of us get downright sullen!

I'd be willing to bet the reason you think marketing is a drag is that you don't look at marketing the way I do, as an opportunity to share what is most important to you with the people you love the most in the world.

Are you willing to shift your view of what marketing can be for you?

Here are some easy steps to follow to begin to fall in love with your marketing and attract your most perfect customers while you're at it.

1) Tap in to your passion. What do you really love about life? Get out a pad of paper and write stream of consciousness about what fills your heart with joy.

2) Feel into what your customers are dealing with and how you can help them. Remember the experience of really helping someone with your offering? Write down some of the things you said that inspired or helped them the most.

3) Take a look at what you wrote in #1 and #2 and see if you can make a connection. For instance, if you love nature and you are a business consultant, see if you can relate the lessons of a walk in the woods to the guidance you gave your perfect customers that helped them have a breakthrough in their business.

Thinking about what you love most in life, and remembering the high points in your work day simultaneously creates the joyous foundation for articles, sales pages, blog posts and tweets that are distinct, meaningful and authentic.

Try this process and post your results to this blog in the comments section. Let's start a movement of marketing that inspires!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Guest Column by Ali Brown "The E-Zine Queen"

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Mon, 24 Aug 2009 02:32:00 +0000

"5 Ways to Keep Learning and Growing - Even on a Tight Budget"
by Ali Brown

I recently received a long letter from one of my readers - whom I'll call "Amy" -- that went something like this, "Ali, I see you're now charging beaucoup bucks for your coaching programs and to mentor with you. No question you are worth thousands of dollars to work with! But I feel really stuck. You see, I am down to my last dime. You emphasize how important it is to keep learning and growing... and to have a mentor, but how can someone like me do this when there's no money to invest?"

Ah yes, Amy, believe me, I remember what that was like. In fact, things got so bad when I first started my business back in New York 10 years ago that there was one evening I couldn't even take out $20 from the ATM. (And even if I did have cash to spend, I didn't know where to find a mentor anyway.)

So what's a girl to do when she's on a budget?

Answer: Learn all she can within her means.

While in-depth courses and high-level mentorship programs deliver a complete plan for those who are ready to invest and move forward quickly, don't forget about tried and true low-budget learning options. The five I list below are surely nothing new, but often times we forget they are here for the taking! The only trick is you have to motivate yourself.

1. Books.

Yes, books. Remember books? There are millions of helpful and educational books out there. Both new ones in bookstores and used ones at the library. Ones to inspire you, to motivate you, to help you think differently, and delivering specific steps to grow yourself and your business. Spend a rainy afternoon in a Borders or Barnes & Noble with a coffee and see what strikes your fancy. Or finally get that local library card and see what they have to offer in their business and self help sections. Bonus: Most libraries also carry CDs and DVDs that they rent for free or a low fee, and usually you'll be able to find several educational titles.

2. Free ezines and reports.

Search your topic of business online and you're bound to find tons of free online information and many in the form of ezine subscriptions and reports. From marketing to moneymaking, from advertising to finding clients, if you search for it you will find it.

Just know these media - being free - are typically more introductory information and used as lead generators. But good content can surely be found!

3. Free teleseminars and webinars.

Along the same lines, many experts are also hosting free teleseminars and webinars day and night around the globe. All you need to participate is a phone or an Internet connection. From business training to personal development - search and you will find as well! As with free ezines and reports, you can learn a lot from these events, but just expect a sales offer during the session.

4. Free and low-cost live seminars.

Even adult education classes via organizations such as the Learning Annex are great to get started. Even though they usually feature very basic info, I've found these classes are still good to help reboot your brain and give you some new ideas to walk away with.

If you live in a major city you can also almost always find free or low-cost seminars to attend as well, if you keep your eyes and ears open. But remember, the hosts of these events aren't non-profits! Expect a sales invitation to buy their products or enroll in a program. Just realize this upfront as you go in and graciously decline should you choose not to take advantage. [Julia Stege the Magical Marketer offers a free teleclass series on how to attract customers on social networks.]

5. Lower-priced information products and programs.

If you can't afford a live mentor, how about one in a box? That's how I started! And I admit it was even from a TV infomercial.

Back when I had finally quit my last job 10 years ago, I was lost and frustrated. I had started my business but was down to just a few hundred dollars in my bank account. One late night I was up and turned on the TV and saw an infomercial for Tony Robbins' "Personal Power II". (Funny enough, I could barely see it on the screen since I couldn't afford cable TV and was watching it via old-fashioned rabbit ears.)

If I remember correctly, the product was $179 at the time. That was a huge stretch for me, and I opted for the payment plan. And when those cassettes arrived (yes, I got the cassettes because they were cheaper than the CDs), I dove into them like a box of chocolates! Tony became my virtual mentor as his voice of encouragement, showing me how to think big, was played in my ears every day while I rode the subway.

If you're not growing, you're dying

Remember that not having cash to invest in your business is no excuse to sit on your bum. There's a great saying, "God helps those who help themselves." Having money isn't a prerequisite to step forward to grow and become your best. The only requirement to your stepping into your greatness is your true desire to do so.

© 2009 Alexandria Brown International Inc.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Online entrepreneur Ali Brown publishes the award-winning 'Highlights on Marketing & Success' weekly ezine with 36,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AliBrown.com

WANT TO SEE MORE ARTICLES LIKE THIS ONE? See Ali's Small Business Marketing Blog.

GET YOUR FREE MAGICAL MARKETING TOOLKIT: Start attracting your perfect customers now with this report and podcast kit.

Five First Steps to Facebook Fame

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Mon, 17 Aug 2009 18:25:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

Attracting perfect customers and building buzz about your biz are fun and fulfilling activities you can do for free on Facebook, the most popular social network in the world. Boasting over 300 million users who linger a whopping 20 minutes per day, Facebook is an important business asset to any smart entrepreneur. Consider Facebook like your online Chamber of Commerce... you can meet people, socialize, organize, contribute, communicate, congregate, and promote yourself and your favorite causes to potentially millions of people across the world. Here are some steps you will want to take now to get started using Facebook.

STEP 1: Set up a good profile. Make sure to upload a recent photo of you, and include some details on what your personal interests are. On Facebook people want to get to know you as a person so give them what they're looking for. Also make sure to include all of your educational information and past employers so that folks you knew at those places can find you. Connecting with old school chums and work buddies is extremely enriching and can often lead to good referrals too!

STEP 2: Find Friends. There are a variety of ways you can find friends who are already on Facebook. First, have Facebook search your email for your peeps and request to connect with all who come up. You can do searches in Facebook by school and graduating year, and by employer to connect with folks you've met along the way. You can also connect with folks you don't yet know, but who share common interests with you, or who live in your region. Make sure to friend at least a few people every day and soon you will have hundreds of qualified connections who are interested to learn more about you!

STEP 3: Join Groups. Groups are where people congregate around an idea, an interest, a hobby, or a concern. Groups attract people of like mind and heart and offer ways for them to interact and communicate with each other. You can join groups and then look for ways to contribute to the members. See if you can answer questions or provide useful resources to the group members. Become known in your group and invite other group members to friend you. You can expand your network and your reputation this way.

STEP 4: Share Your Photos. Photos are the #1 activity on Facebook and folks spend a lot of time doing that. Make sure you have something to look at from various phases of your life, from childhood through school years and key events in your life. Make sure to have some recent photos so folks can see what you're up to now. If you are an artist, share pictures of your artwork too. Pictures are a great way to share what is important to you and help people to get to know you better.

STEP 5: Contribute Compelling Content on Your Wall. Whether you are sharing inspiring quotes, a song that moved you, educational videos, or your latest blog post, make sure whatever you put on your "Wall" is a reflection of what is truly important to you. Your postings will naturally be compelling to your friends when you are authentic. Interesting content will uplift and entertain your followers, and if they like it, they'll share it with others. Post your offerings occasionally but not all the time. Make sure to mix marketing with personal and inspirational contributions.

These are just some simple first steps to creating a following and building buzz about you and your offerings on Facebook. Read more tips on using Law of Attraction with Social Networks and Marketing on this Magical Marketing Blog.

Vibrational Marketing

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sun, 09 Aug 2009 18:33:00 +0000

A Whole New Paradigm for Attracting Customers
by Julia D. Stege, MFA
@magicalmarketer

"The marketing campaign that you are launching is not to attract the millions to your product, because they have already been attracted by your asking. The marketing is to attract YOU there." Abraham-Hicks

How do you feel right now?

Not many marketers will ask you this question because they don't think how you feel is at all important. Most people approach marketing from a stance of "what's wrong." They look at what is missing (not enough clients or sales for instance) and market from that perspective.

Law of Attracting is like gravity in the sense that it's always responding to vibration, and how you feel will indicate whether you are moving toward or away from what you desire, including your perfect customers.

So if you start your marketing campaign from "what's missing" and you feel pretty bad as you do it, your marketing campaign will not be successful. It is not successful because you are standing apart from the vibration of success which is where your perfect customers are waiting for you.

On the other hand, if you approach your marketing from the perspective of how much you love your product or service and how it will enhance the lives of people, and you feel good as you create blog posts, advertisements, tweets, and web copy, your campaign will successfully bring you into alignment with the perfect customers who are seeking you. Then like magic you will start receiving calls, emails, inquiries and comments from your peeps.

Your perfect customers can't notice you when you are not in alignment with your success. Not until you feel great and exude the love you feel for your offerings will they be drawn to you and notice you. When you are in that perfect vibration, they are attracted to you like a magnet!

You have been asking for a while to attract people to your offerings. The question is are you cooperating with what is already lined up for you, or not? As you take the time to uplift your mood and live within the happy dream of your ultimate success, and share your passion from there, you become a perfect match for your perfect peeps.

If you need some help raising your vibration, check out this post.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Confidence: Why it's Your Greatest Business Asset

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Tue, 04 Aug 2009 01:38:00 +0000

by Julia D. Stege, MFA

Have you noticed a lot of people are in fear these days? They are falling prey to the negativity in the media and worrying about the state of the economy. They have heard about folks losing their jobs or have friends in some tight spaces. Even if they are still doing fine and earning what they always have, the current climate makes them feel insecure about the future.

Have you fallen prey to the fear factor? I'm asking because if you have, you are doing a disservice to your customers (and yourself). What they really need right now (and what you need too) is your confidence!

What is confidence? According to the web dictionary, confidence is "assurance: freedom from doubt, belief in yourself and your abilities, a feeling of trust, a state of confident hopefulness that events will be favorable." Can you begin to see how this is the quality your perfect customers are seeking in you?

No matter what your service or product, your customers want to know that you are confident it will help them with their problem or need. Imagine if you are exuding some element of fear yourself, will the customer buy? Probably not.

I remember one time when it dawned on me that my confidence would make the difference between signing a new client or not. I was in a meeting with a potential client at a time when I really needed the money. I had a choice of being needy or confident. I chose confident and so I cleared my mind of all fear and doubt and acted like I was the best person for the job in how I presented myself, how I spoke, and what I said. They hired me on the spot for a project that earned me upwards of $50,000.

Your confidence is a magnet that draws others to you. Your influence actually spreads hope and uplifts others. So build your confidence muscle and watch your business grow.

If you are having challenges being confident, WikiHow has some great tips at http://www.wikihow.com/Build-Self-Confidence. Use these tips frequently to build your confidence muscle.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Still Tooling Around Online? We're Waiting for Your Message!

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Fri, 24 Jul 2009 22:14:00 +0000

Just look at you! You're out there serving people with your heart-felt gifts. You have spent your life discovering ways to help yourself and others to live a better life, to transcend, to thrive, to experience joy. You warm my heart with your passion for contribution.

Now if only your perfect customers could find you, the phone would be ringing off the hook, and your calendar would be filled.

Close your eyes and imagine this: the phone rings and someone on the other end of the line says, "I found you online and I really love what you do. Your approach is so unique, such a match for me. I already feel like you 'get' me, and I'd like to explore your services." Breathe it in. It could happen to you.

I know because this happens to me a lot, sometimes several times in a day.

It happens because while you have been learning new ways to serve people with your magical offerings, I've been studying those big marketing gurus, the type that send really loud videos every day about how much money they're making online. I study them so that I can glean ways to translate their important information into language that conscious entrepreneurs like you and I can understand and relate to.

I mean, you wouldn't be able to use their information right out of the box because it's so hypey and though it's solid information that's vital for any business owner to know, it doesn't take into consideration the importance and the feeling of a heartfelt message. Frankly, these folks don't think about the vibration of their marketing, and if you used their techniques, your perfect customers would run to the hills to go meditate just to rebalance themselves.

Are you ready to stop just tooling around online?

You need a more authentic, transparent, and sensitive approach to marketing, and you can't easily imagine how you could do this online. You know you have a very important gift, but you're the best kept secret in your industry because you're mostly tooling around online and not really getting the message out.

What if instead of just tooling around and experimenting here and there, you could develop a plan that allows you to share what's most important to you in a way that builds buzz about your offerings and magnetizes people to you? What if you could expand your network by thousands of people who are a perfect match for you, who are seeking something that you have?

I want to help!

This is what my offerings are really all about. With my blogs, my social networking friendships, my attraction marketing webinars, and my custom design services, I help conscious entrepreneurs to define their message from their true life purpose and develop that into a consistent, alluring and beautiful brand. I then help them take that message and define it online in a way that offers the right vibration and inspires perfect customers to take actions (like calling you for a free consult.) The icing on the cake is the way I teach folks how to network authentically using social networks that get you to page one of Google and attract perfect customers.

Because I love you, my peeps and followers, I have some special offerings that will help you to reach those people who are seeking you now, and reach them with the right message that will transform their lives. First, I have a standing offer for a complimentary exploratory conversation to discuss your purpose and how you want to get the message out. To get that you must call me at (707) 823-3316 during biz hours and leave some good times to talk. Then I have some bonus offerings that were my "one day only" specials for folks who signed up for my free teleclass series , but I'm extending them to you because I really care about your message getting out to the world.

http://www.graphicgirlz.com/special.html

Here you'll find my best price on my 10 week webinar bundled with bonus lessons on how to use Law of Attraction in your marketing plus discounted private sessions with me. You can use the private sessions to define your heart-centered brand message, perfect your attraction plan, and get over your stumbling blocks to success online. I do have a limited number of these packages available, so please act quickly before I take the page down.

Wanna earn some cash?

I'd like to extend to you an offer to earn some money while helping your peers and buddies to also attract their perfect customers online. I'm setting up a new affiliate program that automates this process, but while I'm getting that ready, I would like to offer you a 10% cash bonus or a 15% service bonus for referring them to my specials, but you have to tell me the names of the folks you're sending my way, and I'll happily speak with them about how I can serve them.

Are you ready to powerfully share your mission and attract your perfect customers online? You can visit http://www.graphicgirlz.com/special.html and place your order online now, or you can call me at (707) 823-3316 and ask me how I can help you to get started.

The world is waiting for you!

Magnetic Marketing Tips for Web-Shy Entrepreneurs

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Tue, 14 Jul 2009 05:32:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

I talk to a lot of coaches, healers, and conscious entrepreneurs who tell me they don't like the web. Don't get me wrong, these are regular upstanding business people who are quite hip in a lot of ways. They just want to limit their time in front of the machine. They're concerned about their vibration and the electronic gadgetry makes them a bit uptight.

I understand. Really, I like to get outside and futz around with my garden and catch a few rays during the day. It's part of the benefits of being self employed. But I don't underestimate the power of the Internet to offer me this freedom to futz. I rely heavily on the Internet to attract my customers, and knowing what tools to use and when and how are vital keys to my business success.

Therefore, though I feel your pain and I want to pick the flowers too, I have to tell you that Internet marketing is no longer just an option. It is vital to your success. The key becomes using the Internet in ways that are fun and fulfilling to you and your life mission.

That said, there are some things you can do before you get online that will help you become a magical magnet for your perfect customers:

1) Clarify what you want. You will save a lot of time and frustration if you know who your perfect customers are. Creating an attraction plan is a perfect way to streamline your marketing and open the gateways to becoming a magnet for what you want. Get the Magical Marketing Toolkit for instructions on how to create your Attraction Plan.

2) "What you seek is seeking you." Rumi ~ Take a deep breath and drink this in: your perfect customers are seeking you right now. You are the one. When they find you they will thank their lucky stars. You don't have to target anyone, and you will not have to convince anyone of anything. Your perfect customers are already your biggest fans. When you fully understand this you will be more relaxed and a lot more attractive!

3) What you care about is what they care about. All you need to do is write about your passion and purpose. When you tap into your true essence and share that with the world there is nothing more compelling, especially to your perfect customers. You are simpatico. You share a lot in common because you are on the same path in life. You don't need to strategize too much, just notice what you are compelled to share about and write it down. Consider the challenges you can help people overcome. That's your true passion. Write about that!

4) Register for my free teleclass series. I've spent a lot of time learning what tools to use to get to page one of Google, expand my list, and create buzz about my business online. I'll be sharing my secrets with you so you can save time online and become empowered to share your mission far and wide. See http://www.graphicgirlz.com/apco.html for more info or just email info@magicalmarketingonline.com to receive the call in information. If you cannot make the live class, a podcast of the event will be made available to those who register.

Taking these steps will help you hone your intention and improve your effectiveness online. Once your inbox fills with business inquiries from perfect customers, I bet you'll start considering the computer as more of a friend.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Still Afraid of Social Networks? Top 4 Objections and How to Disappear Them

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Thu, 09 Jul 2009 10:40:00 +0000

by Julia D. Stege, MFA
@magicalmarketer

I have been giving a lot of talks and classes lately on Social Networking and I've been getting some feedback from folks that they're still afraid of the likes of Twitter and Facebook. There are so many reasons people have for avoiding these free online marketing tools. The ones I hear the most are:

1. I will lose my privacy.
2. I don't have the time to do one more thing.
3. People say meaningless things like what they're eating. Why do I care?
4. I don't understand how to use Social Networks to attract perfect customers.

I promise you, I feel your pain. I really do. There was once a time when I said all of these things about sites I now use daily to grow my list, create buzz about my offerings, and expand my reputation online. But instead of giving up, I investigated, spent time, learned, and used the social networks to great advantage. And even though everyone is talking about Twitter and Facebook now, most Internet marketers weren't even on these sites a few months ago. So relax! Everyone is new at this. And I'll give you some tips to disappear those objections you may still have to Facebooking and Tweeting your way to Internet marketing success.

Objection 1: I'll lose my privacy.
Frankly, my gut reaction to this objection is, "privacy is dead." Anyone who markets online is exposing themselves to the world in bigger ways than ever was possible before. There are great advantages to being this exposed, including improved reputation, expanded influence, and wider selection of potential customers. My second reaction is, "what do you have to hide?" I always promote an authentic approach to marketing because your most perfect customers are attracted to your true self. Social Networks offer your contacts an opportunity to get to know the real you, and if they don't like you, they're not your perfect customers! That said, it's a good idea to keep your personal information private, such as your personal email, home phone, and other info, if you don't want folks contacting you night and day. Create business contact avenues that you can turn off when the business day ends.

Objection 2: I don't have the time to do one more thing
Let me offer a scenario. Everyone in business needs to network to spread the word about their offerings and meet new contacts. How much time does it take to go to one networking meeting? Consider you have to get dressed up which takes about an hour, and then you must get to the event, say another half hour. The event is 2-3 hours, and then you have to drive home. That's a total of 4 - 5 hours! If you were to spend that time networking online you have the potential to reach a much larger audience, and your web properties will stay up for months or even years attracting your customers 24/7.

Objection 3: People say meaningless things like what they're eating. Why do I care?
This is a common complaint. You go to your network and feel inundated by nonsense. Here's a tip: If you don't like what people are writing about on your networks, you're not connecting to the right people. To attract the right people, do a keyword search using words that reflect your purpose and interests and connect with them! Search for groups of like minded people and friend them. After a while you'll find your networks filled with helpful tidbits and inspirations that uplift and educate you. Spend some time responding to those folks who have said something interesting and encourage them. Make sure you offer helpful and interesting information too, so it's not just a one way relationship!

Objection 4: I don't understand how to use Social Networks to attract my perfect customers.
You're not alone! Most people know how to have fun, connect, and chat with folks online once they get the hang of it, but attracting customers? That's a different story. Consider this: Dale Carnegie who wrote How to Win Friends and Influence People taught us that people will buy from us when they know us, like us and trust us. Making friends online is a crucial step in this process. The second step is in creatively letting them know about what you're offering for sale, and be authentic.

I realize it's not that simple for some folks who need a helping hand. That's why I teach a 10 week program for conscious entrepreneurs who need guidance through the process of getting on the right social networks, using the right words to attract folks, and using the best tools to create new business relationships. I also offer free teleclasses once per month to give you some valuable tips on how to get started on the Social Networks. Visit http://www.graphicgirlz.com/apco.html to learn more and register for my upcoming classes. It's my pleasure to empower you to attract your perfect customers online.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Considering Freedom

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Sat, 04 Jul 2009 18:56:00 +0000

by Julia D. Stege, MFA

Today I am thinking about Freedom; Not just because it’s Independence Day, the day Americans on all sides of the political spectrum celebrate Revolution. And not just because Freedom forms the ideological foundation for our country that is celebrating it’s birthday today. It’s because I’m always thinking about Freedom. Freedom is part of what makes me tick.

Sing a ‘Song of Freedom’ and I’m likely to tear with gratitude. This is what I’ve based my life upon. All the decisions I ever made have had this at the core: Freedom. I guess that makes me a quintessential American (in addition to fact that I’m a descendant of two different American Revolutionaries, Roger Sherman and Jesse Leavenworth of Connecticut.)

“Give Me Liberty of Give Me Death,” I would have said, but thank goodness I haven’t have to take it to that extreme. Today I am deeply grateful for those who have come before me and blazed a trail for my Freedom. My life has always been a free expression of creativity, love and magic. I am thankful that I have the freedom to learn about, experience, and teach others the power of deliberate creation; How we are creating our lives through our thoughts, a teaching that in another time or another place would be condemned as blasphemy.

Can I interest you in considering your Freedom today? Perhaps it’s something you’ve been taking for granted, or perhaps you have been fearing the political tide would take our Freedom away. Either way, now is a great time to appreciate the Freedom we have, and to indulge in visions of Freedom for All.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Hype, Brainwashing & Lies, Oh My!

noreply@blogger.com (Julia D. Stege, MFA ~ The Magical Marketer) — Thu, 25 Jun 2009 05:42:00 +0000

Discovering a More Authentic Approach to Marketing
by Julia D. Stege, MFA @magicalmarketer

Twenty-five years ago when I began my career on Madison Avenue, I learned some pretty disturbing things about the real world of marketing. Though my passion was making beautiful and inspiring designs, I found that the name of the promotions game was to target an audience and lure them away from their intuition so they'll spend money on stuff they don't really want or need.

It dawned on me after a few years that there was no heart in that world.

It was all hype, brainwashing and lies designed solely to get people to part with their dollars.

Despite the fact that I often had creative clientele like the Museum of Modern Art and Carnegie Hall, I also experienced heartless competition that could squash the dreams of a young designer like me. Luckily I met some metaphysicians who helped me during my brief stay in NYC to see beyond the surface appearance of things and take a deeper look at reality.

After a few years, I escaped from New York and headed west, discovering myself along the way. Though I sometimes tried to shake my marketing skin, it always seemed to find me again. Even when I was a full time activist in the Midwest, I always created promotions. The difference was the purpose.

Over the years my life as a creative for the freedom movement coincided with my ongoing fascination with the magical aspsects of life. I was introduced to the Law of Attraction which says Like Attracts Like. I studied closely with Jan Stringer who had created a Strategic Attraction PlanTM to help corporate salespeople and avant-garde entrepreneurs to attract their perfect customers.

The key question she was asking them to answer was, "What makes you and your perfect customers tick?"

The question seemed innocent enough at first, but I discovered its depth as I began to answer it. The idea is that if 'birds of a feather flock together,' then the clearer we are about what makes us tick, the more we attract people of like mind and heart, and the richer our relationships become. I also discovered that when we relate our true life's calling to our offerings, we see our businesses in a new light. Often this process opens a floodgate of rich emotion and resonates to our core.

Even when we have seemingly divergent interests and expressions (ie graphic designer, revolutionary journalist, public speaker, wild herb enthusiast, magical marketer...) defining our "Tick" helps us to see how they are all related.

My passion for beautiful and authentic self expression that inspires transformation has defined all my disparate activities and journeys. And it is that which draws my perfect customers to me.

What is your passion? What makes you and your perfect customers tick? Share that in your marketing and notice who is magnetically drawn to you.

To learn more about this process, get my free "Branding from the Heart" podcast at http://www.magicalmarketingtoolkit.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com